{"id":31950,"date":"2016-01-26T16:32:22","date_gmt":"2016-01-26T15:32:22","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=31950"},"modified":"2016-01-26T16:32:22","modified_gmt":"2016-01-26T15:32:22","slug":"is-france-ready-to-host-its-own-web-summit","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2016\/01\/is-france-ready-to-host-its-own-web-summit\/","title":{"rendered":"Is France ready to host its own Web Summit?"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-31981\" src=\"https:\/\/www.rudebaguette.com\/assets\/Screenshot-2016-01-26-15.46.40.png\" alt=\"Screenshot 2016-01-26 15.46.40\" width=\"1200\" height=\"641\" \/><\/p>\n<p>2016 is looking like it&#8217;s going to be a strong year for Startups in\u00a0France. My <a href=\"https:\/\/www.rudebaguette.com\/2015\/11\/30\/lyft-blablacar-merger\/\">Blablacar-Lyft merger theory<\/a>\u00a0might not pan out now that Lyft is in GM&#8217;s\u00a0hands, but Deezer raised \u20ac100 Million, <a href=\"https:\/\/www.rudebaguette.com\/2016\/01\/12\/with-300000-reservations-made-dayuse-raises-e15-million-to-book-hotel-rooms-during-the-day\/\">Day Use raised \u20ac15 Million<\/a>, Botify raised \u20ac6 Million &#8211; a huge jump year over year from\u00a0the less than\u00a0\u20ac50 Million raised in January 2015. With so much activity going on in France &#8211; along with the rest of Europe &#8211; the race to build\u00a0France&#8217;s largest startup conference is on, especially with LeWeb&#8217;s fate in the wind &#8211; media, government officials, and investors have noticed.<\/p>\n<p>Rude Baguette has no intention of filling this gap &#8211; I&#8217;ll talk a bit about why later on, but it&#8217;s a question of vision for the Event space. We organize <a href=\"http:\/\/founder.paris\" target=\"_blank\" rel=\"noopener\">#ParisFounders<\/a>\u00a0every quarter, and\u00a0in October we are bringing 2,500 Founders, Entrepreneurs, Investors &amp; Innovators from around the world for an invite-only, premiere technology event &#8211;\u00a0it&#8217;s 100% free for every Founder. No stand. No booth. No pitch (unless you want to, and we want you to). This event isn&#8217;t meant to be big, it&#8217;s meant to be intimate &#8211; 2,500 is about as big as I&#8217;ve ever seen an event get while remaining intimate enough to connect with anyone at the event, and so that&#8217;s what we&#8217;re doing.<\/p>\n<p>Someone else, however, has picked up the coveted torch to carry the responsibility of bringing Web Summit- and Slush-level of attendance to Paris. Les Echos (think FT in France)\u00a0&amp; Publicis have teamed up, with sponsorship confirmed from Orange, EY &amp; BNP Paribas, to organize <a href=\"http:\/\/vivatechnologyparis.com\" target=\"_blank\" rel=\"noopener\">Viva Technology Paris<\/a>, a 3-day conference &amp; expo that promises:<\/p>\n<ul>\n<li>5,000 Startups<\/li>\n<li>30,000 Attendees<\/li>\n<li>100+ Countries in attendance<\/li>\n<li>An ephemeral coworking space (?)<\/li>\n<li>200+ conference sessions &#8211; including 24 plenary sessions &amp; 180 specialized sessions<\/li>\n<\/ul>\n<h3>Paris Web Summit, or Salon des Entrepreneurs 2.0?<\/h3>\n<p>You have to admit, that is some Web Summit-level figures. In fact, it&#8217;s almost exactly the numbers that Slush &amp; Web Summit reported for their 2015 conferences, the same\u00a0events that VivaTech references in their\u00a0teaser video.<\/p>\n<p><iframe title=\"Viva Technology Paris - #vivatech - Reveal of the event\" width=\"801\" height=\"451\" src=\"https:\/\/www.youtube.com\/embed\/5q3Xr1aM1h8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Those are ambitious numbers. I mean, very ambitious numbers. They have rented 30,000 square meters to pack those people in, and they&#8217;ve got support from France&#8217;s largest technology\u00a0event sponsors, and here&#8217;s where my math gets me a bit worried. Did I mention the event is taking place in July, just before July 4th for Americans? In the middle of Fashion Week in France?<\/p>\n<p>OK, let&#8217;s dive in:\u00a0in order to hit their 5,000-startup marker, no less than 4,000 of those will come from France. 1,000+ startups coming to an event, even in lovely Paris, that they have never heard of &#8211; Pioneers, Slush &amp;\u00a0TC Disrupt can tell you that it&#8217;s not a question of\u00a0money, it&#8217;s a question of network &amp; awareness. A startup&#8217;s key resource isn&#8217;t money, it&#8217;s time &#8211; they don&#8217;t want to waste time at events, and they need to trust in an event to attend. For me, this makes VivaTech more of a &#8220;Salon des Entrepreneurs 2.0&#8221; &#8211; for the non-French, <em>Salon des Entrepreneurs<\/em> is a very old-school forum that no entrepreneur I know goes to. It&#8217;s attended by people who want to open their own brick &amp; mortar, and sometimes, people who want to build an ecommerce site. I&#8217;ve never been, so I&#8217;m only speaking from experience of receiving press releases about the event.<\/p>\n<p>Being Salon des Entrepreneurs 2.0 isn&#8217;t a bad thing &#8211;\u00a0having a large-scale event for French entrepreneurs to come together is a great initiative. Most countries have them, and France doesn&#8217;t. However, I&#8217;m\u00a0skeptical of VivaTech&#8217;s ability to reach the\u00a0same heights that took Paddy Cosgrave, the hardest working event-organizer I know, about 5 years to reach. I spoke to him in 2011 before launching Rude Baguette (coincidentally), and he was already hustling to grow Web Summit three times faster than the industry standard at that time.<\/p>\n<h3>Paris, Berlin &amp; London are all devoid of Big Tech Conferences<\/h3>\n<p>When I first started Rude Baguette in 2011, trips to Paris, London &amp; Berlin were annual &#8211; TC Disrupt, Next Berlin, hy! Berlin,\u00a0LeWeb, NOAH &#8211; these events were the headliners of the European events calendar. Those events have been replaced by Web Summit (previously in\u00a0Dublin, now Lisbon), Pioneers (Vienna) &amp; SLUSH (Helsinki) &#8211; notice the shift from global\u00a0hubs into&#8230;.. well, other great cities that just happen to not be as big?<\/p>\n<p>I think this happened because, as Europe grew up, providing quantity requires cities that are inexpensive enough to support that scale &#8211; like Austin for SXSW,\u00a0Las Vegas for CES,\u00a0Barcelona for MWC (which famously rejected Paris&#8217; bid to take the conference from its birthplace of Cannes many years ago) &#8211; think about it: what&#8217;s your favorite event in San Francisco, New York City &amp; London? They are\u00a0<em>quality<\/em> events, premium events. Dreamforce, Google I\/O, WWDC, Build &#8211; these events are expensive, relatively intimate (even if in the thousands), and they are bragging rights for the next year to any attendee.<\/p>\n<p>This is why Rude Baguette doesn&#8217;t organize a &#8220;Web Summit&#8221; in Paris. Because I&#8217;m not sure that the model works well in this city. Not for a lack of amazing companies, but because the model requires competing on price and transportation &#8211; just look at what <a href=\"http:\/\/www.independent.ie\/irish-news\/news\/web-summit-boss-rds-good-for-horse-shows-not-conferences-34389737.html\" target=\"_blank\" rel=\"noopener\">Paddy Cosgrave said about Dublin<\/a> when they\u00a0moved to Lisbon: not enough public transport help. Imagine on a day like today, where taxis are protesting against Uber, trying to organize Web Summit? That&#8217;s exactly what Mobile World Congress said to the city of Paris (source: <a href=\"http:\/\/www.clubic.com\/mobile-world-congress\/actu-paris_n_aura_pas_le_mobile_world_congress_qui_reste_a_barcelone-436970.html\" target=\"_blank\" rel=\"noopener\">Clubic<\/a>[fr], 2011).<\/p>\n<p>I&#8217;m really excited to see more globally-minded events popping up in Paris. It&#8217;s good for\u00a0the ecosystem, and it&#8217;s definitely good for business. I love the role that Web Summit plays in Europe, along with SLUSH and all the other large-scale events; however, for the &#8220;startup&#8221; events space, you won&#8217;t see Rude Baguette organizing that anytime soon. As for Hardware events, <a href=\"http:\/\/connectedconference.co\" target=\"_blank\" rel=\"noopener\">that&#8217;s a different story<\/a>\u00a0&#8211; hardware can support expensive cities, because hardware is tangible and the costs of existence are different. Paris is a better home for the next CES than the next Web Summit, says this rude baguette.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2016 is looking like it&#8217;s going to be a strong year for Startups in\u00a0France. My Blablacar-Lyft merger theory\u00a0might not pan out now that Lyft is in GM&#8217;s\u00a0hands, but Deezer raised \u20ac100 Million, Day Use raised \u20ac15 Million, Botify raised \u20ac6 Million &#8211; a huge jump year over year from\u00a0the less than\u00a0\u20ac50 Million raised in January<\/p>\n","protected":false},"author":77,"featured_media":31981,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[],"class_list":["post-31950","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/31950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=31950"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/31950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/31981"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=31950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=31950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=31950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}