![\"Michelin-Guide-and-content-marketing\"](\"https:\/\/www.rudebaguette.com\/assets\/Michelin-Guide-and-content-marketing.jpg\")
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Michelin\u00a0has acquired\u00a0London-based Bookatable, Europe’s leading online\u00a0table-reservation service, working with 15,000 restaurants & managing more than 34 million covers worth of reservations. Bookatable had raised upwards of $70M from Balderton Capital (via Johan Brenner, currently GP at Swedish fund Creandum) & Wellington Partners (via Daniel Waterhouse, who is now a Partner at Balderton Capital). Bookatable was seeing increased competition\u00a0in Europe from TheFork<\/a>\u00a0(LaFourchette, acquired by TripAdvisor<\/a>\u00a0in May 2014) among others; however, the relationship\u00a0between Michelin & Bookatable started as early as May 2013, when the two began their partnership, allowing\u00a0booking of Michelin-rated restaurants via Bookatable.<\/p>\n The move represents both a big step into digital for Michelin, as well as a change in the M&A mindset in France, where\u00a0established companies have struggled\u00a0culturally to make strategy-shifting acquisitions. With bookatable among\u00a0its digital services, Michelin will be able to capitalize on its historic brand-relationship with\u00a0Michelin star restaurants, perhaps turning Bookatable\/Michelin into the LinkedIn of restaurants. Michelin-competitor Zagot was acquired by Google for $151 Million back in 2011 – mostly in an effort to push Yelp out of top restaurant search results on Google – however, that acquisition is seen more as the death of Zagot than any threat to Michelin and its guides.<\/p>\n I’m excited to see Industrial companies in France acquiring international, digital services. This has been such an issue in France that BPIFrance (The “SVB” of France<\/a>) released a whitepaper for French companies last August\u00a0about the merits of acquisitions<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Michelin\u00a0has acquired\u00a0London-based Bookatable, Europe’s leading online\u00a0table-reservation service, working with 15,000 restaurants & managing more than 34 million covers worth of reservations. Bookatable had raised upwards of $70M from Balderton Capital (via Johan Brenner, currently GP at Swedish fund Creandum) & Wellington Partners (via Daniel Waterhouse, who is now a Partner at Balderton Capital). Bookatable was<\/p>\n","protected":false},"author":77,"featured_media":31839,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[],"class_list":["post-31838","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/31838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=31838"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/31838\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/31839"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=31838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=31838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=31838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}