{"id":29658,"date":"2015-05-21T14:23:36","date_gmt":"2015-05-21T12:23:36","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=29658"},"modified":"2015-05-21T14:23:36","modified_gmt":"2015-05-21T12:23:36","slug":"algolia-trojan-horse-eating-away-googles-search-business","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2015\/05\/algolia-trojan-horse-eating-away-googles-search-business\/","title":{"rendered":"Algolia, the Trojan Horse that is eating away at Google's search business."},"content":{"rendered":"

\"silicon-valley-hbo\"
\nAcross the street from the entrance to the\u00a0Arts et Metiers Museum, where two of three of Paris’ Statue of Liberty replicas lie, Nicolas Dessaigne welcomes me into the office that he moved into\u00a0at the beginning of this year. Dessaigne is the cofounder\u00a0& CEO of Algolia<\/a>, alongside CTO & Cofounder Julien Lemoine,\u00a0and in just\u00a03 years they have become France’s Google.
\nBefore they raised Silicon Valley-level\u00a0rounds of funding<\/a> from\u00a0US & European investors, before they were accepted into YCombinator and opened their San Francisco Office, before they\u00a0invented the concept of a DSN (Distributed Search Network)<\/a>, and before they\u00a0announced\u00a0their $18.3 Million round of funding from Accel Partners, I sat down with Lemoine & Dessaigne in 2012 in advance of a pitch competition, and they explained how they planned\u00a0to make search not suck<\/a>…on mobile. They quickly pivoted out of a mobile-focus when they realized that\u00a0database search was a major pain, so much so that Elastic Search, an open-source technology that powers database search, has soared to become a major standard for product search.
\nToday, Algolia delivers search results in under 10 milliseconds. To the human eye, that’s instantaneous – it’s also faster than anything else on the market. Not only do they deliver fast results, they deliver smart results: results that autocorrect your terrible spelling of “Jsutin Beiber”, and they deliver relevant results, all\u00a0customizable by the website owners.
\nAlgolia has taken steps to insure a 99.99% SLA, although Dessaigne says they push for 100% – every customer has their data stored on three different servers, coming from three different hosting providers. In addition, after a DNS issue\u00a0caused issues for 24 hours (DNS updates can take 24 hours, depending on settings), Algolia now runs everything through two DNS’ – the first, which leverages their distributed search network and figures out where the best place to send your search query is, and a second, just in case the first one goes down.
\nIt’s no surprised that Algolia powers search on sites like Crunchbase & ProductHunt – they\u00a0are\u00a0essentially databases with a front-end – however, Algolia now powers search on clients like Medium, A littler market (acquired by Etsy), Periscope (that’s Twitter, folks), Genius.com\u00a0& more.
\nAlgolia’s on a war path to building a global search business, and their founders are graduates of France’s #1 Search Startup, Exalead<\/a>, a project born out of the Alta Vista search project.
\nIt seems all too obvious to say that Algolia will be the next Google – Algolia\u00a0does Search, Google does Search. However, in the\u00a0new, apps-based Internet, users are seeing their Internet increasingly fragmented, and Algolia has created a solution that reaches to wherever you are – on mobile, on the web, on your watch, wherever. Today, Algolia grabs no user data (other than that which is given to the client website), they serve no ads, and they are often invisible; however, make no mistake:\u00a0they are Google’s #1 threat to their core business. If users don’t have to go to Google to search “ProductHunt Email Tools,” but trust the internal search of every product they use, then\u00a0Search\u00a0transitions from “search for the right website for my needs” to “Search for the right thing within the product I already have.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Across the street from the entrance to the\u00a0Arts et Metiers Museum, where two of three of Paris’ Statue of Liberty replicas lie, Nicolas Dessaigne welcomes me into the office that he moved into\u00a0at the beginning of this year. Dessaigne is the cofounder\u00a0& CEO of Algolia, alongside CTO & Cofounder Julien Lemoine,\u00a0and in just\u00a03 years they<\/p>\n","protected":false},"author":77,"featured_media":29660,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[],"class_list":["post-29658","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/29658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=29658"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/29658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/29660"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=29658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=29658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=29658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}