{"id":28855,"date":"2015-03-10T15:30:05","date_gmt":"2015-03-10T14:30:05","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=28855"},"modified":"2015-03-10T15:30:05","modified_gmt":"2015-03-10T14:30:05","slug":"alkemics-raises-e5-million-series-round-index-partech","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2015\/03\/alkemics-raises-e5-million-series-round-index-partech\/","title":{"rendered":"Alkemics raises \u20ac5 million Series A round with Index and Partech"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-28863\" src=\"https:\/\/www.rudebaguette.com\/assets\/checkout3-e1425997400686.jpg\" alt=\"checkout3\" width=\"800\" height=\"441\" \/><br \/>\nThe smart data expert FMCG, Alkemics, has just closed a\u00a0\u20ac5 million in Series A funding with Index leading the round and Partech joining. \u00a0Cofounded by\u00a0Antoine Durieux, Antoine Perrin, and Benoit Portoleau-Balloy, Alkemics (previously known as <a href=\"https:\/\/www.rudebaguette.com\/2012\/12\/12\/chef-jerome-partners-casino\/\">Chef Jerome<\/a>) is the expert in helping FMCG companies to manage, share and deliver information to consumers across multiple channels via their leading online collaborative platform Product Stream.<br \/>\nProduct Stream allows brands to take a cross-channel approach to managing and sharing product information, including retail, websites, apps and promotional leaflets. A true big data play, their Product Stream engine is driven by a human-like understanding of products and direct connection to retailers, which\u00a0allows brands to\u00a0push the most relevant information and content to different types of consumers.<br \/>\nTheir new investors recognized right away how <a href=\"http:\/\/www.alkemics.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Alkemics<\/a>&#8216;\u00a0solution could change the game in terms of how FMCGs connect with and market to consumers. Index partner\u00a0Dominique Vidal underscores this point stating: \u00a0<em>\u201cThe first time we learnt about Alkemics technology, we\u00a0immediately understood its potential to disrupt the FMCG market. Their vision and talent coupled with their propensity\u00a0to innovate reminds us Criteo\u2019s DNA at its beginning. Investing in Alkemics was the natural next step for us.\u201d<\/em><br \/>\nCustomers, namely the big FMCGs, have quickly realized the value Alkemics&#8217; technology can bring their businesses. As a result, Alkemics has taken-off, with 800 brands including P&amp;G, Nestle and Danone already using Product Stream.<br \/>\nThis latest round of funding will help them team build quickly on the successes they have had thus far, by reinforcing their excellence on the tech side of things, expanding their\u00a0customer base, and, presumably, moving quickly into new markets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The smart data expert FMCG, Alkemics, has just closed a\u00a0\u20ac5 million in Series A funding with Index leading the round and Partech joining. \u00a0Cofounded by\u00a0Antoine Durieux, Antoine Perrin, and Benoit Portoleau-Balloy, Alkemics (previously known as Chef Jerome) is the expert in helping FMCG companies to manage, share and deliver information to consumers across multiple channels<\/p>\n","protected":false},"author":77,"featured_media":28863,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[],"class_list":["post-28855","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/28855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=28855"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/28855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/28863"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=28855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=28855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=28855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}