{"id":28698,"date":"2015-02-26T09:30:09","date_gmt":"2015-02-26T08:30:09","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=28698"},"modified":"2015-02-26T09:30:09","modified_gmt":"2015-02-26T08:30:09","slug":"accengages-first-push-notification-benchmark-reveals-big-differences-android-ios-users","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2015\/02\/accengages-first-push-notification-benchmark-reveals-big-differences-android-ios-users\/","title":{"rendered":"Accengage&#039;s first push notification benchmark reveals big differences between Android and iOS users"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-28046\" src=\"https:\/\/www.rudebaguette.com\/assets\/Accengage-annonce-levee-fonds-millions-dollars-F-e1421412331833.jpg\" alt=\"Accengage-annonce-levee-fonds-millions-dollars-F\" width=\"800\" height=\"486\" \/><br \/>\n<a href=\"https:\/\/www.rudebaguette.com\/2015\/01\/16\/accengage-raises-3-million-expand-global-reach\/\">Accengage<\/a>,\u00a0the European leader in push notification technologies for mobile apps, just released the first ever push notification benchmark infographic, examining different behaviours between Android and iOS mobile users. The benchmark is targeted to marketers to help them gauge\u00a0the performance of their push notification campaigns in terms of opt-in and reaction rates. <a href=\"http:\/\/www.accengage.com\/\" target=\"_blank\" rel=\"noopener\">Accengage<\/a> also offer them 8 tips on how to improve their\u00a0improve their push notification efficiency. Accengage analyzed the performance metrics of thousands of its customers\u2019 push notification campaigns from January to December 2014, ultimately totaling 5 billion push notifications sent to 150 million app users worldwide through apps across 12 industries, including such sectors as e-commerce, media, travel, and retail.<br \/>\nThey first gathered some basic info on mobile users, finding that smartphone owners spend 2hours and 42 minutes each day on their mobiles and most of that time, approximately 86% in total, is dedicated to apps rather than the mobile web. Interestingly, the benchmark also revealed some stark differences between Android and iOS mobile users, namely:<\/p>\n<ul>\n<li>100% of Android users\u00a0automatically opt-in to push notifications when they download an app, versus only 46% of iOS users who manually accept to receive them when prompted,<\/li>\n<li>Opt-in rates vary substantially by sector with highest rates seen classified, travel, telecommunications or media apps.\u00a0<span style=\"color: #222222;\">Accengage CEO J\u00e9r\u00f4me Stioui elaborated adding,\u00a0<\/span><i style=\"color: #222222;\">\u201cindustries with the highest opt-in rates include apps with strong brand notoriety, great quality of service, and transactional features or time sensitive information justifying the interest of being opt-in to receive push notifications.\u201d<\/i><\/li>\n<li>Android push notifications greatly outperform those of iOS in every single industry on\u00a0reaction rate, i.e. the percentage of users who received a notification and clicked on it.\u00a010% of the best performing push notification campaigns have an impressive 20% reaction rate or above on Android, versus 6% or above on iOS.<\/li>\n<li>Reaction rates on Android are highest in FMCG, entertainment, banking, travel and real estate<\/li>\n<\/ul>\n<p>After highlighting the findings, the infographic then lays out top tips in 8 principal areas:<\/p>\n<ol>\n<li>The Basics: \u00a0Make your push notifications stand out<\/li>\n<li>Format: Boost rates by 50% with their Android alert box rather than a classic banner<\/li>\n<li>A\/B Testing: \u00a0Test multiple variations of your message<\/li>\n<li>Managing Pressure: Limit the number of messages sent, prioritizing the important ones<\/li>\n<li>Targeting: \u00a0Collect user data to create segments and sent relevant messages<\/li>\n<li>Interconnection: \u00a0Communicate across all channels by \u00a0connecting the mobile channel with your CRM Tool<\/li>\n<li>Personalization: \u00a0Boost reaction rates up to 4 times by personalizing notifications<\/li>\n<li>Automation: \u00a0Broadcast automated messages based on in-app behaviour and customer lifecycle<\/li>\n<\/ol>\n<p>You can check out the barometer and get more details <a href=\"https:\/\/www.accengage.com\/wp-content\/uploads\/2015\/02\/The-Push-Notification-Benchmark-Infographic-by-Accengage.jpg\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accengage,\u00a0the European leader in push notification technologies for mobile apps, just released the first ever push notification benchmark infographic, examining different behaviours between Android and iOS mobile users. The benchmark is targeted to marketers to help them gauge\u00a0the performance of their push notification campaigns in terms of opt-in and reaction rates. Accengage also offer them<\/p>\n","protected":false},"author":77,"featured_media":28046,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[],"class_list":["post-28698","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/28698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=28698"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/28698\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/28046"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=28698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=28698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=28698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}