{"id":28598,"date":"2015-02-19T10:15:41","date_gmt":"2015-02-19T09:15:41","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=28598"},"modified":"2015-02-19T10:15:41","modified_gmt":"2015-02-19T09:15:41","slug":"axel-springer-owned-aufeminin-group-acquires-us-media-livingly","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2015\/02\/axel-springer-owned-aufeminin-group-acquires-us-media-livingly\/","title":{"rendered":"Axel Springer-owned AuFeminin Group acquires US media Livingly"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-28607\" src=\"https:\/\/www.rudebaguette.com\/assets\/1564506-au-c-ur-d-aufeminin.jpg\" alt=\"AuFeminin\" width=\"1000\" height=\"667\" \/><br \/>\nAxel Springer subsidiary AuFeminin Group has acquired Livingly Media, the latter <a href=\"http:\/\/www.livingly.com\/livingly-aufeminin\/\" target=\"_blank\" rel=\"noopener\">reported<\/a> today. Livingly, which operates websites popular with women in the US &#8211;\u00a0Zimbio.com, Stylebistro.com, and Lonny.com &#8211; represents a big opportunity for AuFeminin group, which sees 33 Million visitors across 17 markets, including the United States, with themes ranging from health &amp; fitness to fashion &amp; lifestyle.<br \/>\nSince <a href=\"https:\/\/gigaom.com\/2007\/06\/26\/419-axel-springer-to-buy-european-womans-portal-aufeminin-total-to-reach-38\/\" target=\"_blank\" rel=\"noopener\">its acquisition by Axel Springer in 2007,<\/a>\u00a0AuFeminin has steadily grown to become a worldwide powerhouse for\u00a0women-oriented media. In 2013, the <a title=\"Continuing its digital spree, Axel Springer acquires My Little Paris via its subsidiary AuFeminin\" href=\"https:\/\/www.rudebaguette.com\/2013\/11\/22\/axel-spring-purchases-my-little-paris\/\">company\u00a0acquired MyLittleParis<\/a>, strengthening its hold over mobile users in France. As a media, AuFeminin consolidates multiple properties &#8211; a combinations of\u00a0internationalizations of its historic AuFeminin.com website\u00a0and\u00a0local market leaders &#8211; in order to provide the undisputed best way for brands to connect with women, a difficult &amp; valuable target market.<br \/>\nIncreasingly, through casual gaming and social networks like Pinterest, women have become majority users in many of the top online properties, raising discussions about the absence of women on the boards of companies whose primary market is women. Aufeminin Group CEO\u00a0Marie-Laure Sauty de Chalon has\u00a0become a strong leader in the French Tech community, both to Women &amp; to Men, representing one of the fastest growing media properties in Europe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Axel Springer subsidiary AuFeminin Group has acquired Livingly Media, the latter reported today. Livingly, which operates websites popular with women in the US &#8211;\u00a0Zimbio.com, Stylebistro.com, and Lonny.com &#8211; represents a big opportunity for AuFeminin group, which sees 33 Million visitors across 17 markets, including the United States, with themes ranging from health &amp; fitness to<\/p>\n","protected":false},"author":77,"featured_media":28607,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[],"class_list":["post-28598","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/28598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=28598"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/28598\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/28607"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=28598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=28598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=28598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}