{"id":28590,"date":"2015-02-19T09:30:19","date_gmt":"2015-02-19T08:30:19","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=28590"},"modified":"2015-02-19T09:30:19","modified_gmt":"2015-02-19T08:30:19","slug":"criteo-beats-2014-estimates-announces-datapop-acquistion","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2015\/02\/criteo-beats-2014-estimates-announces-datapop-acquistion\/","title":{"rendered":"Criteo beats its 2014 estimates and announces Datapop acquistion"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-27269\" src=\"https:\/\/www.rudebaguette.com\/assets\/Criteo-Claims-to-Crank-Up-In-App-Ad-Performance.jpg\" alt=\"Criteo-Claims-to-Crank-Up-In-App-Ad-Performance\" width=\"750\" height=\"420\" \/><br \/>\n<a href=\"http:\/\/www.nasdaq.com\/press-release\/criteo-reports-record-results-for-the-fourth-quarter--fiscal-year-2014-20150218-00153\" target=\"_blank\" rel=\"noopener\">Criteo&#8217;s impressive growth story continued with force in 2014<\/a>, propelled by its multi-screen ad solution,\u00a0roll-out of their\u00a0new prediction engine, and overall strong performance in the US market. Yesterday, Criteo announced at 68% jump in 2014 revenues to <span style=\"color: #000000;\">\u20ac<\/span>744 million and 71% alone in Q4, which beat all estimates for the adtech company. As the <a href=\"http:\/\/blogs.wsj.com\/cmo\/2015\/02\/18\/criteo-tops-revenue-expectations-for-the-year\/\" target=\"_blank\" rel=\"noopener\">WSJ pointed out<\/a>, Criteo unlike many adtech companies is profitable. 2014 saw them improve substantially on this metric, improving their net income\u00a0from <span style=\"color: #000000;\">\u20ac<\/span>35\u00a0million from just <span style=\"color: #000000;\">\u20ac<\/span>1 million in \u00a02013 and adjusted EBITDA jumped 154% for the year to <span style=\"color: #000000;\">\u20ac79 million<\/span>. The fourth quarter proved to be a particularly profitable one for them, as they posted a <span style=\"color: #000000;\">\u20ac<\/span>14 million increase in net income\u00a0alone in Q4. \u00a0CEO and Cofounder JB Ruelle reflected on their strong year adding:<br \/>\n<em>&#8220;Performance for clients is everything,&#8221; said JB Rudelle, Criteo&#8217;s co-founder and CEO. &#8220;2014 has demonstrated that our focus on driving incremental sales for our clients accelerates our own success.&#8221;<\/em><br \/>\nTheir customer acquisition strategy is also proving to be a bright spot for them as they added an impressive 600 new customers in Q4, bringing their total number of clients to\u00a07,000 clients and relationships with publishers to more than\u00a09,000.<br \/>\nIn addition to announcing their much better than expected results, they also announced the acquisition of Datapop who specialize in\u00a0connecting the products a retailer\u2019s catalog to user shopping intent. Although the exact acquisition price was not announced, the\u00a0acquisition of the LA-based startup was reported to be &#8216;at least 10 million euros&#8217;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Criteo&#8217;s impressive growth story continued with force in 2014, propelled by its multi-screen ad solution,\u00a0roll-out of their\u00a0new prediction engine, and overall strong performance in the US market. Yesterday, Criteo announced at 68% jump in 2014 revenues to \u20ac744 million and 71% alone in Q4, which beat all estimates for the adtech company. As the WSJ<\/p>\n","protected":false},"author":77,"featured_media":27269,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[3350],"class_list":["post-28590","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech","tag-criteo"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/28590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=28590"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/28590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/27269"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=28590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=28590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=28590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}