{"id":28314,"date":"2015-02-06T09:30:43","date_gmt":"2015-02-06T08:30:43","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=28314"},"modified":"2015-02-06T09:30:43","modified_gmt":"2015-02-06T08:30:43","slug":"interview-myfox-ceo-jean-marc-prunet-introduces-new-super-smart-home-security-system","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2015\/02\/interview-myfox-ceo-jean-marc-prunet-introduces-new-super-smart-home-security-system\/","title":{"rendered":"[Interview] Myfox CEO Jean-Marc Prunet introduces their new super smart home security system"},"content":{"rendered":"

\"Myfox-Home-Security-at-home\"
\nThe last time we caught up with Myfox during mid-2014 they were\u00a0announcing a partnership with IFTTT<\/a>\u00a0and discussing at our Connected Conference how they’ve managed to change the game in terms of home security. Fresh off the launch of their Now, with the launch of their innovative, hyper-connected, new\u00a0Myfox Security System, receiving a coveted\u00a0CES Innovation Award in the Smart Home<\/a>\u00a0category, and active expansion in the US market, 2015 is looking to be a pivotal year for Myfox.
\nI caught up recently with CEO Jean-Marc Prunet who took me through how their new security system offers a fundamental shift in how the market approaches home security today.
\nHow have things developed for Myfox since we last spoke?<\/strong>
\nThe big news is the launch of\u00a0Myfox Security System<\/a>\u00a0which we launched at CES. We had an extraordinary welcome there, particularly due to our winning a CES Innovation Award which helped generate huge interest from both the French and international press. But, of course, having a\u00a0high-level of media success and business success are not the same thing. I have the impression though that we were able to achieve a certain level of momentum with a product that has real value for users and is extremely useful for the entire population in ensuring the security of their family and their home. We\u2019ve profoundly reinvented the approach to home security. We’ve gone beyond simply\u00a0giving consumers a dimension of aesthetics in design and a product that is effective for a mass audience. We’ve also done so drawing on technology that resolves the issues and imperfections of home security. It’s a product that has\u00a0the potential to enter and work in everyone\u2019s home, which is not the case with other home security solutions available today.
\nSo how does it work?\u00a0 What are the principal\u00a0new features of your new system?<\/strong>
\nAs with all Myfox products and services, Myfox Security System is first and foremost rooted in the principle of proactive deterrence, namely preventing break-ins before they happen. The fact is that typical home security systems are inherently reactive;\u00a0 alarms going off, notifying the police, etc, all these well-known elements of home security management only come in to play once there is an actual security breach of your home. With built in technology like our IntelliTAG Sensors\u2122 we can deter break-ins before they happen by immediately differentiating between normal everyday movements or events in your home and actual threats to your home security. We are convinced this will completely change the way people look at home security.
\nNext, security systems available today could be used by everyone, but they really are annoying to manage, they\u2019re too complicated. \u00a0Our security system draws on technological innovation to, first, recognize everyone who has access to your home and, when you come home, deactivates on its own. So, there’s no need to enter codes or have to live with an alarm going on just because you’ve come home.
\nWe’ve also found that consumers are\u00a0often reluctant to use security systems because they need to pay a fee to a security company that doesn\u2019t do much and, as mentioned earlier, usually\u00a0arrives too late if there\u2019s a problem in your home.\u00a0Alternatively,\u00a0newer (internet-based)\u00a0solutions are also problematic because you get a lot of alerts on your phone, which is quite tiresome for someone to manage everyday. That\u2019s why we added a community dimension to Myfox Security System where from your app, you can invite people you trust to have access to your home if needed \u2013 the building guardian, a neighbor, other family members, etc – and can also specify what level of access they should have. The idea is that you give access to those around you, a community, who can help you.\u00a0 The community-based model will be the future of security.
\nIn\u00a0\u00a0the security sector, being connected is\u00a0obviously\u00a0critical.\u00a0 Generally the way this is done (with newer solutions) is via wifi. However, consumers need a product that remains connected even if their wifi goes down. This is why we created MyfoxAround\u2122 (integrated with Myfox Security System). The way it works is that if your wifi goes down, it can draw on the systems of others that have Myfox Security System within a radius of 500m in urban areas and up to 2km in rural areas. \u00a0We\u2019ve managed to create a product that stays connected at no additional cost to users thanks to this collaborative\u00a0communication between the systems.
\n\"MyfoxThe final aspect,\u00a0another very important dimension for security systems, is the respect of one\u2019s private space.\u00a0 This is always a concern when there are cameras used. That\u2019s why we’ve developed a camera which shuts off once you enter the room. When looking at the concerns\u00a0arising from\u00a0having security cameras in the home, it’s not only concerns about hackers, but also the general concern that you\u00a0don\u2019t want someone looking at you, your wife or husband, your kids, etc.\u00a0 So, we’ve added this functionality, \u00a0a\u00a0\u2018privacy shutter\u2019, which closes the camera when you or your family is in the room. Press, distributors and users all say that this is extremely unique vs other solutions on the market. It changes completely the way that you look at a security camera.
\nWhat has the response been from the traditional security sector to a product like Myfox?\u00a0<\/strong>
\nAs mentioned, our products\u00a0have\u00a0completely changed the approach to security. This approach is truly the future of security. \u00a0Myfox Security System, which we\u2019ve developed drawing our 10 years of experience in the sector, \u00a0is a product which from first glance is well designed, the marketing pitch is simplified as much as possible,\u00a0and\u00a0has a price that that\u2019s affordable.\u00a0 But it is important to know that behind all that, it has the same guarantee of a professional security system. Meaning, it has a battery that continues to function in the event of a power outage, with MyfoxAround\u2122\u00a0it continues to communicate even if your wifi is down, it has noise sensors and detectors, and if someone attempts to deactivate the system it alerts you. So, essentially, we bring the same level of security as a professional system, but are even more effective and create a community based system around you to help manage the security of your home. This is really attractive for consumers because after making an initial investment of 299 euros, usage of the services from then on are free.\u00a0 Of course there could be users who need something beyond\u00a0that, but for the majority of consumers, our system fits their needs well.
\nBeyond consumers, do you also have interest from SMEs and startups who are more and more working in coworking spaces and other flexible working spaces where a community-based system such as Myfox Security System would fit well?<\/strong>
\nYes, we\u2019re definitely targeting them as well.\u00a0 In many ways the security problems that micro-enterprises and other small businesses face are similar to those of residential users, but with a few additional needs, such as better information on who\u2019s in their workspace and what they\u2019re doing. What additional things we doing specifically for this group? We offer them key fobs, which enable hands-free disarming of the system and enable employers to know who\u2019s arrived, who\u2019s left, and whether they\u2019ve \u2018checked-in\u2019 via their key fobs or the application. And, of course, if people leave (resign) from the company, those employees can be easily deactivated. We have several pre-orders already, and given the volume of key fobs some customers are ordering, we know there\u2019s quite a few businesses already set to use our security system.
\nTalk to me about your distribution strategy. I know with the US, which is a focus for you, it\u2019s quite complicated.<\/strong>
\nThe appetite of distributors in the US and across Europe for this product, has been substantial. So our development strategy\u00a0will\u00a0focus on consumer electronics retail on and off-line.\u00a0 Beyond that, a key part of our strategy is that our products are compatible with other protocols and systems and, as such, we do not confine our customers to our products and platform. Not only are we open because we have open APIs and compatibility\u00a0with smart home platforms, but we\u2019re effectively addressing just one use case in the smart home, the security of your family. So that means we\u2019re completely open to other actors (Apple, Samsung, La Poste, Google, Bouygues, etc) in the sector offering solutions to address other needs in the home, which the consumer can decide whether or not to use. When you present the argument in that way to service operators (could be the telcos, insurance companies, banks, etc), they find it quite interesting. With Myfox you have a partner that has a client base, a legitimacy in the security sector, a real interest to round out the\u00a0range of services we can offer our customers, and an ability for service operators to reach new customers. This is a compelling proposition for a partner such as an AXA, which can, in turn, offer their customers a more interesting, comprehensive insurance solution.\u00a0 So, ultimately we\u2019ve created an offer that is simple and open enough that it can easily be integrated with other smart home solutions.
\nI know the US is a big priority for you. \u00a0Any other priority markets for you?<\/strong>
\nWe’ve actually had quite of bit of interest from areas in the world where we’ve not yet communicated or marketed to directly, particularly Asia. But we definitely don’t want to stretch our resources too thin, so we’ll focus first on the US and Europe and then leverage our success there to expand elsewhere.
\nTalk to me a bit about how you view the connected object space?<\/strong>
\nThe key question is, what is the usefulness of connected objects on the market today? \u00a0A connected object isn\u2019t intelligent because it\u2019s connected.\u00a0 It\u2019s intelligent because it resolves problems that weren\u2019t previously resolved and does so without putting too many constraints on users. \u00a0As explained, that\u2019s what we\u2019re doing. There\u2019s a lot of connected objects that are cool, fun or amusing, but once you get them home, you have to question if they\u2019re really useful for you. We’ve developed products based on our years of experience in the sector that are, above all, solving problems for consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"

The last time we caught up with Myfox during mid-2014 they were\u00a0announcing a partnership with IFTTT\u00a0and discussing at our Connected Conference how they’ve managed to change the game in terms of home security. Fresh off the launch of their Now, with the launch of their innovative, hyper-connected, new\u00a0Myfox Security System, receiving a coveted\u00a0CES Innovation Award<\/p>\n","protected":false},"author":77,"featured_media":28317,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[],"class_list":["post-28314","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/28314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=28314"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/28314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/28317"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=28314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=28314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=28314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}