{"id":28301,"date":"2015-02-03T14:30:29","date_gmt":"2015-02-03T13:30:29","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=28301"},"modified":"2019-04-29T15:57:46","modified_gmt":"2019-04-29T13:57:46","slug":"lucky-cart-raises-1-6-million-roll-across-europe-launch-saas-solution","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2015\/02\/lucky-cart-raises-1-6-million-roll-across-europe-launch-saas-solution\/","title":{"rendered":"Lucky Cart raises \u20ac1.6 million to roll-out across Europe and launch SaaS solution"},"content":{"rendered":"

\"logo\"
\n 
\nLucky Cart<\/a>, the specialist in Promogaming, announced today on Frenchweb that they’ve closed a 1.6 million euro round with five\u00a0funds, namely\u00a0Partech Ventures, Kima Ventures, Pl\u00e9iade Venture, Fa Diese and Edenred<\/a>. With this new round,\u00a0Cyril Marchal is looking first of all to build out his commercial team in order to solidify their position in France and expand across Europe. Next, they also plan to invest in additional product improvements, including a SaaS platform which will enable online vendors to create their own promogaming campaigns.\u00a0<\/span>
\nLucy Cart seeks to offer online vendors an alternative solution for engaging their customers. More specifically, the way it works is that instead of allocating part of their marketing budget to rebates, e-merchants can instead put these funds towards games which customers can play to\u00a0get the value of their shopping carts back. What they’ve found in their experience is that when online shoppers are offered the choice between a small rebate (say 10%) on a purchase or the chance to play a game and win the equivalent value of their shopping cart,\u00a0they choose the game. \u00a0Several big names already use Lucky Cart, including CS Discount and PriceMinister-Rakuten.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Lucky Cart, the specialist in Promogaming, announced today on Frenchweb that they’ve closed a 1.6 million euro round with five\u00a0funds, namely\u00a0Partech Ventures, Kima Ventures, Pl\u00e9iade Venture, Fa Diese and Edenred. With this new round,\u00a0Cyril Marchal is looking first of all to build out his commercial team in order to solidify their position in France<\/p>\n","protected":false},"author":77,"featured_media":28306,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[113],"tags":[3707],"class_list":["post-28301","post","type-post","status-publish","format-standard","has-post-thumbnail","category-finance","tag-rakuten"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/28301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=28301"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/28301\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/28306"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=28301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=28301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=28301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}