{"id":28022,"date":"2015-01-15T10:31:37","date_gmt":"2015-01-15T09:31:37","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=28022"},"modified":"2015-01-15T10:31:37","modified_gmt":"2015-01-15T09:31:37","slug":"2015-ipo-roadmap-teads-really-next-criteo","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2015\/01\/2015-ipo-roadmap-teads-really-next-criteo\/","title":{"rendered":"With a 2015 IPO on the roadmap, is Teads really the next Criteo?"},"content":{"rendered":"

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\nAdTech startup Teads announced that it has raised \u20ac12 Million from BPIFrance and existing investors, and has raised \u20ac12 Million in debt from various banks\u00a0– HSBC, BNP Paribas, BPIFrance, and Bank of China. The new round of investment comes almost a year after the company announced its merger with eBuzzing<\/a>, stating then that they will go for a Criteo-like IPO in 2015. The\u00a0fusion of the two companies saw Teads (the name for the new merged entity) focus on becoming a leader in Video ad technology,\u00a0helping clients “Distribute and manage video campaigns within premium environments.”
\nOne could argue that Teads is riding a wave following Criteo’s successful 2012 IPO (their initial announcement came months after the Criteo IPO. Teads estimated about $100 Million in 2014 revenue, currently staffed at 350 people across 25 offices. At the time of its IPO announcement, Criteo boasted $350 Million in revenue in\u00a0the previous year with a profit of $1 Million.
\nCriteo raised only a bit more than Teads leading up to its IPO –<\/a> \u20ac30 Million –\u00a0the staff count was, too, likely around the same.
\nTeads’ revenue doesn’t stack up against Criteo; however,\u00a0getting display advertising right isn’t the same as getting video advertising right. Teads has built a\u00a0suite of tools<\/a>\u00a0for distributing video advertising, working with brand names like Audi, Nespresso, ING &\u00a0Samsung, among many others.
\nWhether Teads will IPO on the NASDAQ like Criteo is not sure; the market is surely hot for video right now. Facebook purchased video ad tech startup LiveRail last year for $400-$500 Million<\/a>, while companies like Brightcove are in a position to defend their position as among the leading 3rd party video players.<\/p>\n","protected":false},"excerpt":{"rendered":"

AdTech startup Teads announced that it has raised \u20ac12 Million from BPIFrance and existing investors, and has raised \u20ac12 Million in debt from various banks\u00a0– HSBC, BNP Paribas, BPIFrance, and Bank of China. The new round of investment comes almost a year after the company announced its merger with eBuzzing, stating then that they will<\/p>\n","protected":false},"author":77,"featured_media":28023,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[],"class_list":["post-28022","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/28022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=28022"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/28022\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/28023"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=28022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=28022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=28022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}