{"id":27419,"date":"2014-11-12T15:03:58","date_gmt":"2014-11-12T14:03:58","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=27419"},"modified":"2014-11-12T15:03:58","modified_gmt":"2014-11-12T14:03:58","slug":"paris-already-created-1000-domains","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2014\/11\/paris-already-created-1000-domains\/","title":{"rendered":"Paris dreams of a 21st Century Renaissance"},"content":{"rendered":"

\"tt70fx\"<\/p>\n

When the City of Paris lost out to London for the 2012 Olympics, it was a big blow to the City of\u00a0Light; a historical rival, London has been taking bites out of Paris’ attraction\u00a0over the past few years, whether it be economically (through its Anglophone advantage), financially (through its historical business-friendly tax laws), and, then, culturally. Paris remains indisputably a Global cultural hub; however, re-branding the city as more than just a\u00a0ville mus\u00e9e<\/em> (“living Museum”) is\u00a0<\/em>among many of the ambitions of its new mayor, Anne Hidalgo.<\/p>\n

Earlier this year, Anne Hidalgo inaugurated a new\u00a0glass floor\u00a0on the Eiffel Tower<\/a>, where\u00a0she evoked\u00a0the regeneration <\/em>of Paris, reborn through new works. Following on that theme, the city has launched a\u00a0competition, “Reinventing Paris<\/a>,” a project that will see the City of Paris put 23 sites around town up for grabs to anyone with an innovative plan to use them. Paris has long been\u00a0criticized for being an outdated city, with many historic buildings and iconic monuments, but lacking\u00a0renaissance – <\/em>ironically, the very buildings considered emblematic of\u00a0this were, at the time of construction, seen as industrial innovations. The Eiffel Tower, Gustav Eiffel’s demonstration of an innovative and structurally sound steel construction technique for lightweight, sturdy\u00a0buildings (also used inside the Statue of Liberty), or the\u00a0Notre Dame, an 850+ year old church that, as seen in the museum below its courtyard, was continually innovated upon over the years up until the 1800’s.<\/p>\n

Reinventing Paris<\/strong>‘ official website is a .Paris domain,\u00a0which launched earlier this year after ICANN\u00a0announced .Paris would be a new TLD last year<\/a>. It is one of over 1,000 domains that have been scooped up since pre-orders launched in September, the city of Paris announced this week. The .Paris TLD is managed by the city of Paris, and was a big win – there is no .London yet, and other city domains have not had nearly as much adoption.<\/p>\n

The city of Paris will also be reinventing its renowned incubator network, which has virtually eliminated all trouble finding office space in\u00a0Paris (historically very difficult). It\u00a0has set a quota for 2020 to have 30% of companies incubated in Paris be international companies.<\/p>\n

Paris.fr, the city’s official website, will also be getting an overhaul in the coming months, including the launch of a highly active English-language blog about the city. The French capital’s biggest weakness in the global battle for relevancy has been its language – beautiful, but inadequate\u00a0in the global economy – and Paris\u00a0hopes that communicating in English will\u00a0bring transparency around what is happening in the city, often underestimated by\u00a0anglophone analysts who benchmark Paris against other cities using only information they can find in English.<\/p>\n

While Paris is submitting itself as a candidate for the 2024 Olympics, sources inside the government tell us that, internally, the city council\u00a0is much more focused on its candidature for the Universal Exhibition 2025, a sort of World’s Fair for the 21st century that Paris hopes to use in order to demonstration its innovation. Some government representatives have been critical of the initiative, calling it a distraction from the reality of France’s economic woes.<\/p>\n

Paris\u00a0is going to fight an uphill battle to create\u00a0the international, business-friendly, anglophone, reborn image that it has set for itself; however, distinguishing the “Paris” brand from the “France” brand may be the best hope for the capital\u00a0to not get pulled down by the negative\u00a0image that France has fabricated for itself in recent years. Still, convincing Anglophone is only half the battle – getting Parisians themselves to believe in their city will be a whole different battle, as most French people admit to living in Paris by professional obligation rather than by desire.<\/p>\n","protected":false},"excerpt":{"rendered":"

When the City of Paris lost out to London for the 2012 Olympics, it was a big blow to the City of\u00a0Light; a historical rival, London has been taking bites out of Paris’ attraction\u00a0over the past few years, whether it be economically (through its Anglophone advantage), financially (through its historical business-friendly tax laws), and, then,<\/p>\n","protected":false},"author":77,"featured_media":27451,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[],"class_list":["post-27419","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/27419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=27419"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/27419\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/27451"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=27419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=27419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=27419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}