{"id":27377,"date":"2014-11-04T10:10:17","date_gmt":"2014-11-04T09:10:17","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=27377"},"modified":"2014-11-04T10:10:17","modified_gmt":"2014-11-04T09:10:17","slug":"menlook-raised-e23-million-idinvest-conquer-male-fashion-online","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2014\/11\/menlook-raised-e23-million-idinvest-conquer-male-fashion-online\/","title":{"rendered":"Menlook.com raises \u20ac23 Million from IDInvest to conquer Male fashion online"},"content":{"rendered":"

\"menlook-georges-top\"<\/p>\n

Men’s clothing & fashion store Menlook.com<\/a>\u00a0has raised \u20ac23 Million, led by IDInvest & BPIFrance with participation from previous investors.\u00a0Founded in 2010 by Marc Menas\u00e9, Menlook.com has seen 17 Million visitors across its\u00a0portfolio of male-fashion websites in 2014, including 400,000 clients looking\u00a0more than 400 brands, including 3\u00a0Menlook-owned brands (Menlook Label, SaintSens and Estime).\u00a0The total funding for the company is now north of \u20ac33 Million, with previous investors including Partech, Orkos, 123Venture, and AXA Private Equity.<\/p>\n

While Menlook has seen large growth with its mixed media eCommerce activity, their biggest opportunity may\u00a0have just launched earlier this month –\u00a0Georges<\/a>. The product acts as a personal stylist for men, taking into account your preferred brands and styles, and proposing clothes it thinks you’ll like.\u00a0Georges ships a set of clothes to clients, which they can try on or return (clients are only charged once returned clothes are received), and Georges learns over time based on your preferences (sizes, styles, brands, etc.).<\/p>\n

Menlook.com has a big opportunity to own the male fashion market – eCommerce, and specifically fashion eCommerce, has mostly targeted female customers up until now, though some have tried to build ‘niche’ eCommerce dedicated to men. Menlook understands men, and builds a service around the idea that men shop differently than women. Menlook has demonstrated their understanding of the male customer online, as evident by the average\u00a0purchase size of \u20ac210.<\/p>\n

This latest round of funding will allow Menlook to launch a premium marketplace for male fashion – while it remains to be seen just how this service will look,\u00a0it seems that it will resemble second hand luxury marketplaces for women, but dedicated to male fashion.<\/p>\n","protected":false},"excerpt":{"rendered":"

Men’s clothing & fashion store Menlook.com\u00a0has raised \u20ac23 Million, led by IDInvest & BPIFrance with participation from previous investors.\u00a0Founded in 2010 by Marc Menas\u00e9, Menlook.com has seen 17 Million visitors across its\u00a0portfolio of male-fashion websites in 2014, including 400,000 clients looking\u00a0more than 400 brands, including 3\u00a0Menlook-owned brands (Menlook Label, SaintSens and Estime).\u00a0The total funding for<\/p>\n","protected":false},"author":77,"featured_media":27380,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[],"class_list":["post-27377","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/27377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=27377"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/27377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/27380"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=27377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=27377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=27377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}