![\"Adicteev2\"](\"https:\/\/www.rudebaguette.com\/assets\/Adicteev2-e1413982032528.png\")
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Paris adtech startup Adikteev, recently\u00a0closed a\u00a0\u20ac1.1 million round<\/a> with ISAI<\/a>. Ventech<\/a> and a series of angels, including\u00a0Laurent Asscher (investor in Webedia, Mailjet, Orolia and others), Cyril Vermeulen (ex-auFeminin.com), Philippe Besnard (Quantum advertising and ex-Specific Media) and Bastien Duclaux (Twenga), also joined the round.<\/p>\n Founded in 2012, Adikteev is a premium ad platform\u00a0that centers around what they refer to as ‘moment advertising’, namely reaching ‘the right person, via the right ad format, at the right time’. \u00a0 So, an example would be exposing an individual to an ad for a shoe brand just after they’ve finished reading an article about Paris fashion week. Unlike other ad networks, the ‘right time’ is a key part of their proposition as they aim to expose the individual to ad content in a way that doesn’t disrupt their\u00a0browsing or reading experience. In other words, after they’ve finished reading \/ ‘consuming’ a particular piece of content. \u00a0Currently their platform enables Adikteev\u00a0to propose to advertisers 70 million of these ‘moments’ per day.<\/p>\n This approach has already paid off in spades for them as they have launched 100 campaigns since January ’14 and have grown their audience from 6m to 30m uniques between January and August alone, enabling them to achieve a level of performance which is 4X that of the market. They’re already working with several of the top advertisers and media outlets in France including such names as the Marie-Claire Group, L’Express, CCM Benchmark, Liberation and many more.<\/p>\n With this latest investment, they plan to\u00a0double\u00a0their team (currently 16 employees), continue to innovate their platform, particularly around mobile and creating a private ad marketplace, and in 201 expand to the UK.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Paris adtech startup Adikteev, recently\u00a0closed a\u00a0\u20ac1.1 million round with ISAI. Ventech and a series of angels, including\u00a0Laurent Asscher (investor in Webedia, Mailjet, Orolia and others), Cyril Vermeulen (ex-auFeminin.com), Philippe Besnard (Quantum advertising and ex-Specific Media) and Bastien Duclaux (Twenga), also joined the round. Founded in 2012, Adikteev is a premium ad platform\u00a0that centers around what<\/p>\n","protected":false},"author":77,"featured_media":27225,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[2778],"class_list":["post-27045","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech","tag-isai"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/27045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=27045"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/27045\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/27225"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=27045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=27045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=27045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}