{"id":26902,"date":"2014-09-29T09:42:46","date_gmt":"2014-09-29T07:42:46","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=26902"},"modified":"2014-09-29T09:42:46","modified_gmt":"2014-09-29T07:42:46","slug":"plyce-fundraising","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2014\/09\/plyce-fundraising\/","title":{"rendered":"Mobile shopping startup Plyce raises \u20ac1.5 Million from Caloga &#038; BpiFrance"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-26921\" src=\"https:\/\/www.rudebaguette.com\/assets\/Mobile-grocery-shopping-600x391.jpg\" alt=\"Mobile-grocery-shopping-600x391\" width=\"600\" height=\"391\" \/><\/p>\n<p>Geo-localized mobile shopping networking Plyce\u00a0has raised \u20ac1.5 Million from Caloga &amp; BpiFrance, the startup announcing last week. The funding, which comes on top of a 2011 $850K seed round raised from Orkos Capital, Jaina Capital &amp; others. Founded in 2010 by\u00a0Bruno Massiet du Biest,\u00a0Micka\u00ebl Arias &amp; Paul Wourlod, the startup today has shifted focus towards &#8220;drive to store&#8221; on mobile, enabling mobile shoppers to order on the go.<\/p>\n<h4>Who said that Social-Local-Mobile was dead?<\/h4>\n<p>While SoLoMo may have been hyped in 2011, the fact remains that\u00a0users continue to spend hours a day on their mobile phones, and an increasing percentage of online activity is becoming mobile-first, due to adjusting user habits. One of the largest drivers &#8211; especially in France &#8211; is <a title=\"The rise of Social Shopping in France\" href=\"https:\/\/www.rudebaguette.com\/2012\/03\/01\/rise-social-shopping-france\/\">Shopping 2.0<\/a>, or &#8220;Social Shopping.&#8221;<\/p>\n<p>Plyce has carved out an interesting space here, working with partners like Marie Claire, SFR, Cosmopolitan &amp; Marmiton, and it will be interesting to see how they advance in this space.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Geo-localized mobile shopping networking Plyce\u00a0has raised \u20ac1.5 Million from Caloga &amp; BpiFrance, the startup announcing last week. The funding, which comes on top of a 2011 $850K seed round raised from Orkos Capital, Jaina Capital &amp; others. Founded in 2010 by\u00a0Bruno Massiet du Biest,\u00a0Micka\u00ebl Arias &amp; Paul Wourlod, the startup today has shifted focus towards<\/p>\n","protected":false},"author":77,"featured_media":26921,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[],"class_list":["post-26902","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/26902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=26902"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/26902\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/26921"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=26902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=26902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=26902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}