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AdYouLike<\/a>\u00a0has been pushing pretty hard to become a leader in the native advertising space. After raising money\u00a0last year, the company acquired UK Startup Content Amp<\/a>\u00a0for $2.5 Million this past April, marking their intention to expand outside of their native France. Now, AdYouLike\u00a0has confirmed their acquisition of the UK\u00a0Video Natives<\/a>, a startup on pace for $2 Million in turnover in 2014.<\/p>\n As we spoke earlier this week, the Advertising space is\u00a0ripe for some large consolidation<\/a>\u00a0– whether it be in Video Ads, Mobile Ads, Native Ads, or elsewhere – the question that everyone, including Wall Street<\/a>, is asking themselves, is who will thrive, who will survive, and who will slip between the cracks?<\/p>\n AdYouLike\u00a0CEO Julien Verdier doesn’t look like he plans to wait and see how the cards fall. I sat down with Verdier to talk about AdYouLike’s ambitious plans:<\/p>\n It is our 2nd acquisition, and both in the UK. UK is now the very 1st market\u00a0for Adyoulike and I’m now living in the UK. Adyoulike raised 1.4M\u20ac and was always profitable from day 1, so we had cash in the bank and we wanted to move fast in the UK. With Content Amp we added the Content Marketing asset to our offer, and with Video Natives now we add the Programmatic asset, which is one of our big topic at Adyoulike for the last 6 months.<\/p>\n We are on our way to open Germany by the end of 2014 early 2015, we will announce soon a partnership in the Middle East (Dubai). As Native is a global opportunity, we want to turn global asap.<\/p>\nWhy so many acquisitions? Is this part of the greater consolidation movement going on in Adtech?<\/h4>\n
Where are you going in the next 18 months? New Markets? New technologies?<\/h4>\n