{"id":26545,"date":"2014-09-03T11:51:37","date_gmt":"2014-09-03T09:51:37","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=26545"},"modified":"2014-09-03T11:51:37","modified_gmt":"2014-09-03T09:51:37","slug":"german-taxi-app-mytaxi-acquired-daimler","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2014\/09\/german-taxi-app-mytaxi-acquired-daimler\/","title":{"rendered":"[RudePretzel] German Taxi app MyTaxi acquired by Daimler"},"content":{"rendered":"<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-26547\" src=\"https:\/\/www.rudebaguette.com\/assets\/mytaxi-dc-.jpg\" alt=\"mytaxi-dc-\" width=\"550\" height=\"300\" \/><\/p>\n<p>According to reports on German news site <a href=\"http:\/\/netzwertig.com\/2014\/09\/03\/geruecht-taxi-aktivist-und-uber-gegner-enthuellt-angebliche-komplettuebernahme-von-mytaxi-durch-daimler\/\" target=\"_blank\" rel=\"noopener\">Netzwertig<\/a>,\u00a0German taxi-hailing app MyTaxi has been acquired by automotive company and previous investor Daimler for an undisclosed amount. The Hamburg-based startup was founded in 2009, and\u00a0counts Hailo &amp; Uber among its competitors. Expanding across Europe and eyeing the US market, myTaxi\u00a0raised \u20ac10 Million in 2012 from T-Ventures (Deutsche Telekom&#8217;s venture arm), Daimler, and business angels, which include Frank Thalen.<\/p>\n<p>Here at the <a href=\"http:\/\/piratesummit.com\" target=\"_blank\" rel=\"noopener\">European Pirate Summit<\/a>\u00a0in Cologne this week, T-Ventures partner Thomas Grota, who led the investment in MyTaxi, tells me that the company had been receiving acquisition offers from competing taxi apps (possibly Hailo &amp; Uber), and that Daimler ultimately decided to invoke its right to refusal as a current investor.<\/p>\n<blockquote><p>mytaxi has always been a star performer in our portfolio. Our engagement in the company has been highly positive on several levels: from the professional collaboration with the team to the successful exit. Our expectations have not simply been met, but exceeded.\u201d &#8211; Thomas Grota, T-Ventures<\/p><\/blockquote>\n<p>According to a 2012 article from <a href=\"http:\/\/techcrunch.com\/2012\/01\/23\/maker-of-taxi-ordering-app-mytaxi-raises-e10-million-from-daimler-lars-hinrichs-2\/\" target=\"_blank\" rel=\"noopener\">TechCrunch<\/a>, Daimler had taken a 15% stake in the company during its 2012 fundraising.\u00a0The acquisition makes sense, given that,\u00a0in Germany, Daimler manufactures 60% of all taxis. The opportunity to spread MyTaxi across taxi&#8217;s to create a new revenue model for Daimler. In addition, Daimler&#8217;s subsidiary <a href=\"http:\/\/car2go.com\" target=\"_blank\" rel=\"noopener\">Car2Go<\/a> already provides ride-sharing services using Daimler vehicles.<\/p>\n<p>The fundraising announcement leaked last night after a disgruntled German taxi driver <a href=\"https:\/\/translate.googleusercontent.com\/translate_c?depth=1&amp;hl=en&amp;ie=UTF8&amp;prev=_t&amp;rurl=translate.google.com&amp;sl=auto&amp;tl=en&amp;u=http:\/\/taxi-magazin.de\/taxi\/topics\/mytaxi-greift-car2go-nach-dem-taxi-app-pionier.php&amp;usg=ALkJrhios3QIzPS-U6aZL60AVKB4BkTqMQ\" target=\"_blank\" rel=\"noopener\">posted a blog post<\/a>\u00a0criticizing the changing commission model earlier this year, citing investor pressure.<\/p>\n<p>Daimler isn&#8217;t the first\u00a0car manufacturing to dabble in ride-sharing services. BMW&#8217;s <a href=\"https:\/\/us.drive-now.com\/\" target=\"_blank\" rel=\"noopener\">DriveNow<\/a>\u00a0services came to San Francisco in 2012 after receiving acclaim in Germany. In addition, Uber&#8217;s\u00a0API, which launched last month, will provide an increased competition across Europe, especially if Uber expands its\u00a0feature for Taxi integration outside of select cities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to reports on German news site Netzwertig,\u00a0German taxi-hailing app MyTaxi has been acquired by automotive company and previous investor Daimler for an undisclosed amount. The Hamburg-based startup was founded in 2009, and\u00a0counts Hailo &amp; Uber among its competitors. Expanding across Europe and eyeing the US market, myTaxi\u00a0raised \u20ac10 Million in 2012 from T-Ventures (Deutsche<\/p>\n","protected":false},"author":77,"featured_media":26547,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[],"class_list":["post-26545","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/26545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=26545"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/26545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/26547"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=26545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=26545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=26545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}