{"id":26303,"date":"2014-08-11T09:30:10","date_gmt":"2014-08-11T07:30:10","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=26303"},"modified":"2014-08-11T09:30:10","modified_gmt":"2014-08-11T07:30:10","slug":"criteo-2nd-quarter-earning-results","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2014\/08\/criteo-2nd-quarter-earning-results\/","title":{"rendered":"Why Criteo is getting punished by Wall Street"},"content":{"rendered":"

\"wall-street-sign_1407471b\"<\/p>\n

Last week Criteo announced its Q2 2014 results<\/a>, with across the board\u00a0YoY growth in Revenue, EBITDA, and a positive Free Cashflow. The company attributed much of its success to its new Criteo Engine,\u00a0announced in June<\/a>, which allows Criteo to make retargeting decisions based not only on click-behavior, but purchase behavior. Additionally, it’s mobile solution\u00a0is steadily growing in use, with 69% of clients seeing mobile ads.<\/p>\n

Yet Criteo’s stock is not seeing the same kind of growth. In fact, the stock is\u00a0trading<\/a> closer to its all-time low ($25.16\/share) than it is to its IPO price from last October ($35.39 at the end of its first trading day) as of the closing bell last Friday ($29.19). While\u00a0Criteo isn’t performing nearly as poorly as its Wall Street competitor Rocket Fuel, which is trading at an all time low this week, Wall Street certainly isn’t giving Criteo a\u00a0break.<\/p>\n

The source of\u00a0Criteo’s problems, as WSJ’s Jack Marshall noted earlier this year<\/a>, is that the Ad-Tech market is increasingly fragmented & complicated, and as the web’s biggest players – Google, Facebook, Twitter, Apple – invest in their own advertising technologies, the weariness about the sustainability of the AdTech sector’s size is being spread out across all companies, regardless of performance.<\/p>\n

There’s no\u00a0doubt that consolidation is not only necessary, but near. Criteo’s acquisitions in the past 9 months are indicative of its desire to be a consolidator, and not the consolidated, but it is ultimately the marketers who will decide with their digital ad dollars who thrives, who survives, and who dies.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last week Criteo announced its Q2 2014 results, with across the board\u00a0YoY growth in Revenue, EBITDA, and a positive Free Cashflow. The company attributed much of its success to its new Criteo Engine,\u00a0announced in June, which allows Criteo to make retargeting decisions based not only on click-behavior, but purchase behavior. Additionally, it’s mobile solution\u00a0is steadily<\/p>\n","protected":false},"author":77,"featured_media":20628,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[],"class_list":["post-26303","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/26303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=26303"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/26303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/20628"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=26303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=26303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=26303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}