{"id":25752,"date":"2014-06-24T14:30:31","date_gmt":"2014-06-24T12:30:31","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=25752"},"modified":"2014-06-24T14:30:31","modified_gmt":"2014-06-24T12:30:31","slug":"handmade-france-fashion-etsy-acquires-little-market","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2014\/06\/handmade-france-fashion-etsy-acquires-little-market\/","title":{"rendered":"Etsy acquires A Little Market showing &#8220;Handmade in France&#8221; is in fashion"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-25754\" alt=\"Capture d\u2019\u00e9cran 2014-06-24 \u00e0 12.21.39\" src=\"https:\/\/www.rudebaguette.com\/assets\/Capture-d\u2019\u00e9cran-2014-06-24-\u00e0-12.21.39.png\" width=\"1019\" height=\"528\" \/><\/p>\n<p><a href=\"http:\/\/www.alittlemarket.com\" target=\"_blank\" rel=\"noopener\">A Little Market<\/a>, the six years old French startup where customers can buy artisanal products made in France online was acquired by <a href=\"https:\/\/www.etsy.com\" target=\"_blank\" rel=\"noopener\">Etsy<\/a>, the marketplace for vintage and hand-made goods.<\/p>\n<p>The details of the deal remain undisclosed, yet according to the <a href=\"http:\/\/blogs.wsj.com\/moneybeat\/2014\/06\/23\/etsy-acquires-french-market-in-biggest-deal-yet\/\" target=\"_blank\" rel=\"noopener\">Wall Street Journal,<\/a> the valuation is less than $100 million. For the two co-founders of A Little Market, Nicolas Cohen and Nicolas d&#8217;Audiffret, who will remain in charge of the company, this acquisition is an opportunity to expand their brand globally with a company that shares their &#8220;values and engagement for the community&#8221;.<\/p>\n<p>The acquisition is in accordance with Etsy&#8217;s wish to expand globally &#8211; which is the reason why the startup raised (another) $40 million in a round led by Index Ventures in may 2012. Etsy observed that<a href=\"https:\/\/blog.etsy.com\/news\/2014\/etsy-acquires-a-little-market-the-french-marketplace\/\" target=\"_blank\" rel=\"noopener\"> 90% of orders coming from France were based on import and export<\/a>; on the other hand, A Little Market is purely focused on the interior French market &#8211; France being the 5th economical power and the 7th global e-commerce market: from a strategic point of view, it made sense for the two marketplaces to cooperate.<\/p>\n<p>The acquisition of A Little Market (100k online stores) by Etsy (10 times that and $1,35billion in revenue) represents its largest and 6th acquisition &#8211; the marketplace recently acquired gadget marketplace <a href=\"http:\/\/techcrunch.com\/2014\/04\/23\/etsy-acquires-gadget-marketplace-grand-st\/\" target=\"_blank\" rel=\"noopener\">Grand St. in April<\/a>. It seems to be another example of French entrepreneurs&#8217; capacity to innovate and create value in the field of f<a href=\"https:\/\/www.rudebaguette.com\/2014\/02\/14\/10-french-startups-fashion-marketplace\/\" target=\"_blank\">ashion marketplaces<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Little Market, the six years old French startup where customers can buy artisanal products made in France online was acquired by Etsy, the marketplace for vintage and hand-made goods. The details of the deal remain undisclosed, yet according to the Wall Street Journal, the valuation is less than $100 million. For the two co-founders<\/p>\n","protected":false},"author":77,"featured_media":25754,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[],"class_list":["post-25752","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/25752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=25752"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/25752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/25754"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=25752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=25752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=25752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}