{"id":25258,"date":"2014-05-30T09:30:22","date_gmt":"2014-05-30T07:30:22","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=25258"},"modified":"2014-05-30T09:30:22","modified_gmt":"2014-05-30T07:30:22","slug":"think-viadeos-e200-300-million-ipo","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2014\/05\/think-viadeos-e200-300-million-ipo\/","title":{"rendered":"What to think of Viadeo&#8217;s \u20ac200-300 Million IPO plans?"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-25268\" alt=\"9783_viadeo-cherche-une-introduction-a-la-bourse-de-paris-d-ici-2015\" src=\"https:\/\/www.rudebaguette.com\/assets\/9783_viadeo-cherche-une-introduction-a-la-bourse-de-paris-d-ici-2015.jpg\" width=\"600\" height=\"333\" \/><\/p>\n<p>This week Viadeo announced <a href=\"http:\/\/www.lefigaro.fr\/medias\/2014\/05\/28\/20004-20140528ARTFIG00001-viadeo-le-reseau-social-professionnel-va-s-introduire-a-la-bourse-de-paris.php\" target=\"_blank\" rel=\"noopener\">in an interview with LeFigaro<\/a>\u00a0that they would be seeking to raise \u20ac200-300 million on the Euronext in a Paris IPO early next year. Viadeo, which competes with LinkedIn and Xing as a professional network, owes much of its success to France, where it first started as an online network for French entrepreneurs. as well as China, a market that it beat LinkedIn, too &#8211; the latter, however, does not account for much of their revenue.<\/p>\n<p>The move, which <a href=\"http:\/\/www.reuters.com\/article\/2014\/05\/28\/us-viadeo-ipo-idUSKBN0E824M20140528\" target=\"_blank\" rel=\"noopener\">Reuters called<\/a> &#8220;test[ing] the appetite in Paris for Tech IPOs,&#8221; has big implications for the Paris tech scene. On the one hand, if successful, Viadeo&#8217;s IPO would be the biggest since real estate site SeLoger IPO&#8217;d in 2006. The later&#8217;s 220M\u20ac IPO was succeeded by their 2011 acquisition by German media giant Axel Springer &#8211; the founders have since gone on to raise \u20ac4.3 Million for their latest project, SeFaireAider.com (I sense a theme).<\/p>\n<p>If Viadeo is successful in their IPO, it will be a great sign for Paris and its future exit possibilities. For now, the biggest exits, whether they be <a title=\"Adobe snatches up French marketing platform Neolane for $600M\" href=\"https:\/\/www.rudebaguette.com\/2013\/06\/28\/adobe-snatches-up-french-marketing-platform-neolane-for-600m\/\">acquisitions<\/a> or <a title=\"Criteo sets the terms of its IPO: $176 Million at a $1.5 Billion valuation. Find out who\u2019s getting rich.\" href=\"https:\/\/www.rudebaguette.com\/2013\/10\/11\/criteo-sets-the-terms-of-its-ipo-176-million-at-a-1-5-billion-valuation-find-out-whos-getting-rich\/\">IPOs<\/a>, have had one thing in common: the U.S.A. If Viadeo can prove that there is an appetite among Paris investors for technology IPOs, then we might be seeing future IPOs &#8211; <a title=\"AdTech M&amp;A: Ebuzzing to merge with Teads. Next stop, IPO.\" href=\"https:\/\/www.rudebaguette.com\/2014\/03\/24\/ebuzzing-announce-merger-teads-next-stop-ipo\/\">eBuzzing &amp; Teads<\/a>, for example &#8211; in Paris, in addition to New York.<\/p>\n<p>Of course, as one venture capitalist pointed out to me, Paris&#8217; biggest weakness in terms of a public stock market is that French citizens don&#8217;t put their money in the stock market. They prefer safer, more stable investment vehicles &#8211; I wonder if France will incentivize this?<\/p>\n<p>All that said, I&#8217;m not saying &#8220;throw your money at the next LinkedIn!&#8221; (LinkedIn, by the way, <a href=\"http:\/\/stocktwits.com\/symbol\/LNKD\" target=\"_blank\" rel=\"noopener\">has seen great growth<\/a> since its IPO, although 2014 has seen the stock drop from 260 to 160 in a matter of months).<\/p>\n<p>Meanwhile, Viadeo&#8217;s IPO doesn&#8217;t sit well with me, mostly because, as with all IPOs, it feels like a cash-out for investors, which<a title=\"Viadeo has now raised over $50 Million; They Still Aren\u2019t Linkedin\" href=\"https:\/\/www.rudebaguette.com\/2012\/04\/13\/viadeo\/\"> include IDInvest, Ventech, and, oh yeah, France&#8217;s Sovereign Wealth fund<\/a>\u00a0(now rolled into BPIFrance). Viadeo is seeing increasing competition from LinkedIn in its home market of France, while its largest growth market, China (20 Million members, against LinkedIn&#8217;s 4 Million members), isn&#8217;t paying. That said, I think their strategic investment in China and other Asian countries is quite smart &#8211; it&#8217;s only a matter of time before those markets mature, after which Viadeo will have the same leverage over the Asian professional community as LinkedIn has over the professional community in Europe &amp; North America (and, increasingly, in Asia).<\/p>\n<p>Viadeo counts 60 Million members, next to LinkedIn&#8217;s 283 Million members. At the time of LinkedIn&#8217;s 2011 IPO, which saw t<a href=\"http:\/\/online.wsj.com\/news\/articles\/SB10001424052748703421204576331610501421954\" target=\"_blank\" rel=\"noopener\">he company valued as $4 Billion<\/a> (currently valued as nearly 4x that), at the time it had taken in a $15M profit in 2010, the year prior to its IPO. Viadeo, on the other hand, lost \u20ac13 Million last year &#8211; 6 Million of which went to acquisitions in China, 2 Million to technology. Viadeo&#8217;s &#8216;technology,&#8217; by the way, pales in comparison to LinkedIn &#8211; and that&#8217;s saying a lot, considering the only thing stopping LinkedIn from being my social network of choice is the utter inability to stay on the site longer than 5 minutes, whether it be the unbearable newsfeed of the ugly company pages &#8211; c&#8217;mon LinkedIn, I&#8217;m really trying here.<\/p>\n<p>Anyway, Viadeo&#8217;s IPO leaves me with mixed feelings. On the one hand, I don&#8217;t have a Viadeo account &#8211; and that&#8217;s saying a lot, for a tech blogger covering the French tech market. A lot of the service&#8217;s core functionalities leave me uneasy, like how you can&#8217;t view public profiles without logging in (see my outdated, dormant profile <a href=\"http:\/\/fr.viadeo.com\/fr\/profile\/liam.boogar\" target=\"_blank\" rel=\"noopener\">here<\/a>). If Viadeo hopes to defend against LinkedIn, it&#8217;s going to have to do more than <a title=\"Pealk, the startup that hacked the LinkedIn API, acquired by Viadeo\" href=\"https:\/\/www.rudebaguette.com\/2013\/01\/14\/pealk-the-startup-that-hacked-the-linkedin-api-acquired-by-viadeo\/\">acquire startups that get banned from LinkedIn&#8217;s API<\/a>\u00a0&#8211; it needs to be enjoyable to use.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week Viadeo announced in an interview with LeFigaro\u00a0that they would be seeking to raise \u20ac200-300 million on the Euronext in a Paris IPO early next year. Viadeo, which competes with LinkedIn and Xing as a professional network, owes much of its success to France, where it first started as an online network for French<\/p>\n","protected":false},"author":77,"featured_media":25268,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[],"class_list":["post-25258","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/25258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=25258"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/25258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/25268"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=25258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=25258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=25258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}