{"id":24682,"date":"2014-04-23T10:20:08","date_gmt":"2014-04-23T08:20:08","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=24682"},"modified":"2014-04-23T10:20:08","modified_gmt":"2014-04-23T08:20:08","slug":"overblog-frederic-montagnons-next-project-secret-media","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2014\/04\/overblog-frederic-montagnons-next-project-secret-media\/","title":{"rendered":"After sale to Fimalac, Overblog cofounders’ latest project is Secret Media"},"content":{"rendered":"

\"\"<\/p>\n

After finalizing the acquisition of Overblog (acquired by eBuzzing in 2010) to Webedia (acquired by Fimalac in 2013), co-founders Frederic Montagnon & Julien Romanetto are not waiting long to start on what will be their third startup built together, Secret Media<\/a>\u00a0(nothing more than a landing page today). After starting Nomao & Overblog, both of which were acquired by eBuzzing, Secret Media looks to combat a subject his media businesses have been confronted with in the past: Ad Blocking.<\/p>\n

“The use of Ad Filtering and Ad Blocking softwares is on the rise: Browser’s bars, plugins, firewall, add-ons.
\nIt’s becoming a major problem for premium publishers. We help publishers with a unique technology.” – Secret Media LinkedIn Company Page<\/p><\/blockquote>\n

Mention of the company first appeared on Montagnon’s LinkedIn profile following the announcement of Fimalac’s acquisition of Overblog<\/a> (reportedly for less than \u20ac5 Million, according to sources).<\/p>\n

\"logoSecret Media aims to combat Ad blocking technology like Adblock Plus<\/a>, which counted more than 4 Million users in France as of January 2013; many advertising-driven media pure players are seeing 30-40% of their traffic lost to ad blocking technology, which targets images\/ads coming from servers identified as ad servers, thus disabling a media’s ability to monetize.<\/p>\n

For now, there isn’t much about Secret Media’s “unique technology” that is public; however, the team is currently staffing up in New York & in Paris, so don’t expect to wait long to hear what they’ve got cooking.<\/p>\n","protected":false},"excerpt":{"rendered":"

After finalizing the acquisition of Overblog (acquired by eBuzzing in 2010) to Webedia (acquired by Fimalac in 2013), co-founders Frederic Montagnon & Julien Romanetto are not waiting long to start on what will be their third startup built together, Secret Media\u00a0(nothing more than a landing page today). After starting Nomao & Overblog, both of which<\/p>\n","protected":false},"author":77,"featured_media":24685,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[],"class_list":["post-24682","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/24682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=24682"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/24682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/24685"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=24682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=24682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=24682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}