{"id":24043,"date":"2014-03-20T10:20:20","date_gmt":"2014-03-20T09:20:20","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=24043"},"modified":"2014-03-20T10:20:20","modified_gmt":"2014-03-20T09:20:20","slug":"post-fundraising-prestashop-launched-ecommerce-intelligence","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2014\/03\/post-fundraising-prestashop-launched-ecommerce-intelligence\/","title":{"rendered":"After raising nearly $10M, Prestashop brings insights &#038; analytics to eMerchants"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-22948\" alt=\"prestashop-bruno-leveque-2010\" src=\"https:\/\/www.rudebaguette.com\/assets\/prestashop-bruno-leveque-2010.jpg\" width=\"460\" height=\"200\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-24106\" alt=\"original\" src=\"https:\/\/www.rudebaguette.com\/assets\/original.png\" width=\"800\" height=\"600\" \/><\/p>\n<p>Following <a title=\"Open source eCommerce platform Prestashop raises $9.3 Million from XAnge, Seventure, Serena\" href=\"https:\/\/www.rudebaguette.com\/2014\/03\/06\/open-source-ecommerce-platform-prestashop-raises-9-3-million-xange-seventure-serena\/\">a $9.3 Million fundraising earlier this month<\/a>, open source eCommerce platform\u00a0<a href=\"http:\/\/prestashop.com\" target=\"_blank\" rel=\"noopener\">Prestashop<\/a>\u00a0released its version 1.6, including a new suite of analytics &amp; insights for eMerchants. The 600,000 member community will receive business intelligence, predicative insights &amp; analytics about users &amp; purchases on their ste.<\/p>\n<blockquote><p>&#8220;We are extremely proud of PrestaShop 1.6 and excited to introduce the world to a new generation of e-commerce that is both brilliant and beautiful.&#8221; &#8211; Bruno Leveque, Co-founder of Prestashop<\/p><\/blockquote>\n<p>eCommerce enablers are getting a big boost in recent years &#8211; eCommerce is no longer Amazon, eBay et al., but an opportunities for individuals and small businesses to retail their goods online. Prestashop is by no means alone in this battle: their biggest competitors, Magento (acquired by eBay in 2011 for $180 Million) and Shopify ($100M Series C fundraising in Dec. 2013) have enough marketing dollars to make themselves known &#8211; and in the eCommerce game, it&#8217;s all about marketing.<\/p>\n<p>Still, Prestashop&#8217;s open source platform has built a solid community, with developers building add-ons for the platform, giving eMerchants the opportuntiy to customize their shop however they like.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following a $9.3 Million fundraising earlier this month, open source eCommerce platform\u00a0Prestashop\u00a0released its version 1.6, including a new suite of analytics &amp; insights for eMerchants. The 600,000 member community will receive business intelligence, predicative insights &amp; analytics about users &amp; purchases on their ste. &#8220;We are extremely proud of PrestaShop 1.6 and excited to introduce<\/p>\n","protected":false},"author":77,"featured_media":22948,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[],"class_list":["post-24043","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/24043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=24043"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/24043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/22948"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=24043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=24043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=24043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}