{"id":23471,"date":"2014-02-17T14:00:21","date_gmt":"2014-02-17T13:00:21","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=23471"},"modified":"2014-02-17T14:00:21","modified_gmt":"2014-02-17T13:00:21","slug":"ouicar-raises-3-million","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2014\/02\/ouicar-raises-3-million\/","title":{"rendered":"OuiCar raises \u20ac3 Million to take hold of the French peer-to-peer car sharing market."},"content":{"rendered":"

\"the-rise-of-the-sharing-economy-9ef7ae0866\"<\/p>\n

OuiCar just announced a new round of investment with Jaina Capital<\/a> and Ecomobilite Ventures<\/a>, their historical partners, for \u20ac3 Million. Their goal: making one car available in each French street in the foreseeable future.<\/p>\n

\"OuiCar\"<\/a><\/p>\n

A great ambition for an interesting value proposition: make the most of the time you don\u2019t use your car \u2013 that is 95%, according to OuiCar\u2019s team – to rent it to other drivers. OuiCar plays the intermediary role: renters pay the company which then diverts 70% to the owner. Half of the 30% commission is dedicated to insurance, a cornerstone of the car-sharing business. The team closely watches the fluidity of the exchanges to make sure that renters easily find what they need.<\/p>\n

In order for this model to work, French drivers need to deeply change their habits and their relation towards mobility. According to Marion Carrette<\/a>, OuiCar\u2019s CEO, the path is already half-paved since collaborative economy<\/a> and mobility<\/a> are both very dynamic in France. The success of AirBnb<\/a> or BlablaCar<\/a> shows the French public is already used to sharing goods \u2013 an \u201cairy-fairy idea 7 years ago\u201d specifies Marion Carrette.<\/p>\n

\"Marion<\/a>
Marion Carrette, OuiCar’s CEO<\/figcaption><\/figure>\n

Marion CarRette first created Zilok<\/a> in 2007, a peer-to-peer renting platform for general objects (from drills to baby-beds). After years of struggle to get the insurance companies onboard, the company\u2019s CEO finally managed to fulfil what was her original vision: create a platform dedicated to cars in 2012. OuiCar was finally born<\/a> in 2013, and grew quickly: rentals were multiplied by 10 and cars by 4 in just a year.<\/p>\n

Both Jaina Capital and Ecomobilite Ventures seem like the perfect match for OuiCar: Marc Simoncini\u2019s fund already invested in other collarborative economy\u2019s startups (La Ruche Qui Dit Oui<\/a>) and in Meetic, another model of online communities that has an impact IRL. Ecomobilite Ventures, created by SNCF, Orange and Total, claims \u201cthe objective is to contribute to the emergence of a new ecosystem\u201d in sustainable mobility. Both funds already invested<\/a> in the company who raised \u20ac1,5 Million in October 2012.<\/p>\n

There are already 10,000 cars all around France, mainly in big cities. Knowing that 42% of Paris residents do not own a car, OuiCar might come in handy.<\/p>\n","protected":false},"excerpt":{"rendered":"

OuiCar just announced a new round of investment with Jaina Capital and Ecomobilite Ventures, their historical partners, for \u20ac3 Million. Their goal: making one car available in each French street in the foreseeable future. A great ambition for an interesting value proposition: make the most of the time you don\u2019t use your car \u2013 that<\/p>\n","protected":false},"author":77,"featured_media":23474,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[5699,5552,4434],"class_list":["post-23471","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech","tag-rachel-vanier","tag-rude-baguette","tag-sharing-economy"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/23471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=23471"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/23471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/23474"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=23471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=23471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=23471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}