![\"From](\"https:\/\/www.rudebaguette.com\/assets\/Capture-d\u2019\u00e9cran-2014-02-13-\u00e0-19.05.44-650x291.png\")
<\/a>\u00a02.\u00a0\u00a0\u00a0 Carnet de Mode, crowdfunding meets social shopping.<\/h4>\n
Carnet de Mode brings together fashion-lovers and young creative talents: the former can participate in the funding of a collection, the latter are able to develop it and get access to their first customers. A real mix between crowdfunding and social shopping which seems to be a good call for fashion – a highly emotional sector that federates its passionnates. Elaia Partners agreed and invested in the startup in May 2013 ($1 million \u2013 the first e-commerce platform in Elaia\u2019s portfolio) arguing Carnet de Mode was truly \u201crevolutionizing the online shopping experience<\/a>\u201d.<\/p>\n The fashion luxury marketplace<\/a> places its expertise in luxury leather goods, watches and accessories. They play the intermediary and ensure a safe transaction between buyers and sellers with no risk of counterfeits. They achieved a \u20ac2 millions round<\/a> of investment in June 2013 with Iris Capital and ISAI (who already invested \u20ac650 000 in 2010<\/a>) which enables them to focus on the German market and mobile commerce.<\/p>\n When S\u00e9verine Gr\u00e9goire and Chlo\u00e9 Ramade created Monshowroom.com<\/a> in 2006, the platform was basically the only way to access current collections online, an opportunity for people living outside of big cities, or simply online-fashion lovers. Today, the platform has become a reference with 270 brands available. Alven Capital and Cr\u00e9dit Agricole Private Equity funds invested in the company in 2009 and Casino bought their share in 2012, in order to create synergies with the e-commerce platform \u201cCDiscount\u201d, as sources say (FR).<\/a><\/p>\n <\/b>Dymant<\/a> changed the e-commerce industry by focusing on the story-telling and esthetical atmosphere experience more than on the products. Quality VS<\/i> SEO, to put it shortly. The marketplace offers invite-only customers the opportunity to access high-end and exclusive French \u201cartisanat<\/a>\u201d (craftsmanship). Partech Ventures and IDInvest invested $1 million<\/a> last year in order to enable the startup to address other geographical markets.<\/p>\n Co-founded by S\u00e9bastien Fabre and Sophie Hersan, Vestiaire Collective<\/a> is a marketplace for second-hand luxury fashion products. Created in Paris in 2009, \u00a0(because, as Sebastien Fabre told us: \u201cIn order to launch a fashion marketplace, we had<\/i> to be in Paris<\/b>\u201d), they now are developing abroad: London in 2012, Germany and the U.S in 2014. This internationalization follows their series C round with Cond\u00e9 Nast ($15 millions)<\/a>, an interesting choice of partner, motivated by the expertise of the group in online community-based businesses and the U.S market.<\/p>\n Vestiaire Collective has innovated in the marketplace sector by adding a friction in the process – which could be seen as a bad example: in order to ensure a faithful community of customers, Vestiaire Collective has an editorial committee that selects which articles can be sold online, that specialists then check before they arrive in the customer\u2019s hands. A great service that ensures happiness on both sides of the sale.\u00a0They just opened a \u201cVintage\u201d and \u201cLifestyle\u201d section: take a look at it (even you male readers, you represent 15% of Vestiaire Collective\u2019s clientele!)<\/p>\n If your wallet is slightly smaller than Chanel and Dior-material, then VideDressing<\/a> might be the right fit for you. The principle is the same as other social shopping platform: Meryl Job<\/a> and Renaud Guillerm, co-founders, managed to build a strong a faithful community first, and then monetized it by facilitating trades inside this community. They now claim a 5-times growth factor between 2011 and 2012 and realized two rounds in 2013 in order to penetrate the German market \u2013 the last one with Global Founders Capital for $5 Million<\/a>.<\/p>\n If you have ever been frustrated by not remembering the reference of an outfit you\u2019ve seen in an old edition of Elle Magazine while waiting at the doctor\u2019s, then you\u2019ll love Selectionnist<\/a>.<\/p>\n Selectionnist, founded by female serial-entrepreneurs Tatiana Jama and Lara Rouyres (Living Social, Dealissime) enables its visitors to search for things spotted by magazine or by brand. The beautifully-built website might also inspire some other shopping wishlists. The website just launched yesterday<\/a>, time to try it out!<\/p>\n Extreme situation, you have spotted an outfit somewhere<\/i>, anywhere, and you must have it. But of course, you don\u2019t have the reference. Hopefully, Wheretoget.it<\/a> is here to help.<\/p>\n The platform (which is French, unlike the URL extension \u00ab\u00a0.it\u00a0\u00bb might indicate) gathers a community of passionate fashion-lovers who are able to spot where you can find your desperately lost article, providing that you have a picture. If not, there is a great chance they will find something similar, or even better. The force of the \u201cmultitude\u201d applied to fashion. Rumor is that Romain Moyne<\/a>, founder, is currently working on a Series A round of investment<\/a>[fr].<\/p>\n Rad\u2019s v<\/a>alue proposition is quite similar to other fashion discovery platforms: the cooler the pictures, the more you want to buy. How did Rad work out so well then? Rad\u2019s particularity holds in its editorial line: it\u2019s just cool, then you can only get it for a small amount of time.<\/p>\n They closed a\u00a0\u20ac2.5 Million Series A round of funding in June 2013,<\/a>\u00a0declaring<\/a>: \u201cWe are raising to accelerate our growth \u2014 hire key people, build a logistics platform, speed up acquisition through marketing, develop our production capacities\u201d.<\/p>\n It may sound like a stretch to say that French people are the reference for fashion. But as we say, \u201cil n\u2019y a pas de fum\u00e9e sans feu\u201d (there\u2019s no smoke without fire). In addition to having a very prolific fashion sense, the French are also very creative when it comes to the shopping experience.<\/p>\n","protected":false},"author":77,"featured_media":23453,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10564],"tags":[8501,8459,8446,8782],"class_list":["post-23432","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-2","tag-e-commerce-en","tag-rachel-vanier-en","tag-rude-baguette-en","tag-shopping-2-0"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/23432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=23432"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/23432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/23453"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=23432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=23432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=23432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}3.\u00a0\u00a0\u00a0 InstantLuxe, buying luxury online has never been safer.<\/h4>\n
4.\u00a0\u00a0\u00a0 Monshowroom, the first marketplace for on-going collections.<\/h4>\n
![\"Monshowroom's](\"https:\/\/www.rudebaguette.com\/assets\/Capture-d\u2019\u00e9cran-2014-02-13-\u00e0-19.52.38-650x284.png\")
<\/a>5.\u00a0\u00a0\u00a0 <\/b>Dymant, invite-only eCommerce, the true eLuxury experience.<\/b><\/h4>\n
6.\u00a0\u00a0\u00a0 <\/b>Vestiaire Collective, a second-hand luxury marketplace.<\/b><\/h4>\n
![\"Vestiaire](\"https:\/\/www.rudebaguette.com\/assets\/Capture-d\u2019\u00e9cran-2014-02-13-\u00e0-19.57.22-650x286.png\")
<\/a>7.\u00a0\u00a0\u00a0 <\/b>VideDressing, social shopping for previously owned outfits.<\/b><\/h4>\n
8.\u00a0\u00a0\u00a0 <\/b>Selectionnist, shopping through fashion magazines.<\/b><\/h4>\n
![\"Selectionnist's](\"https:\/\/www.rudebaguette.com\/assets\/Capture-d\u2019\u00e9cran-2014-02-13-\u00e0-19.55.17-650x148.png\")
<\/a>9.\u00a0\u00a0\u00a0 <\/b>Wheretoget.it, finds the fashion items you lost of sight.<\/b><\/h4>\n
10.\u00a0<\/b>Rad, flash sales dedicated to the Cool.<\/b><\/h4>\n
![\"Rad's](\"https:\/\/www.rudebaguette.com\/assets\/Capture-d\u2019\u00e9cran-2014-02-13-\u00e0-19.55.34-650x278.png\")
<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"