{"id":23340,"date":"2014-02-11T09:30:57","date_gmt":"2014-02-11T08:30:57","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=23340"},"modified":"2014-02-11T09:30:57","modified_gmt":"2014-02-11T08:30:57","slug":"ridesharing-landscape-get-heated","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2014\/02\/ridesharing-landscape-get-heated\/","title":{"rendered":"The  Ridesharing Landscape in Paris Is About To Get Overhauled"},"content":{"rendered":"<p><a href=\"https:\/\/www.rudebaguette.com\/assets\/ride-share.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-23342\" alt=\"ride share\" src=\"https:\/\/www.rudebaguette.com\/assets\/ride-share.png\" width=\"700\" height=\"608\" \/><\/a><\/p>\n<p>The Parisian ride-sharing landscape has been stirred up after <a title=\"rudebaguette\" href=\"https:\/\/www.rudebaguette.com\/2014\/02\/04\/uberpop\/\">Uber\u2019s announcement of UberPop\u2019s launch last Tuesday<\/a>. This of course can\u2019t be indulged by everybody and some reacted promptly. But before getting to that, what exactly is the Parisian ride-sharing landscape?<\/p>\n<h4>The landscape<\/h4>\n<p>There are basically 2 young Lyft- like startups operating in Paris. The first one is <a title=\"djump\" href=\"http:\/\/djump.in\/\" target=\"_blank\" rel=\"noopener\">Djump<\/a>, a ride-sharing service launched in Belgium in June 2013 after 2 months of beta. They are present in Paris since September 2013, currently in beta and counting on a 6000+ community and about 100 drivers both in Brussels and Paris, and the numbers are growing. They are also literally a copycat of Lyft, using pink hats on their driver\u2019s cars. As business model, Djump are taking a 20% fee of every donation. However, as <a title=\"twitter\" href=\"https:\/\/twitter.com\/tanguygo\" target=\"_blank\" rel=\"noopener\">Tanguy Goretti, CTO<\/a>, explained, the donations are free. Everybody gives what and if they feel fit, it already happened that riders don\u2019t give anything. Djump\u2019s team have raised \u20ac500,000 for their first car-sharing service named <a title=\"djengo\" href=\"http:\/\/www.djengo.be\/\" target=\"_blank\" rel=\"noopener\">Djengo<\/a> and using some of that money to develop Djump.<\/p>\n<p>The 2nd startup I\u2019m referring to is <a title=\"heetch\" href=\"http:\/\/www.heetch.com\/\" target=\"_blank\" rel=\"noopener\">Heetch<\/a>, a self-declared Parisian hitchhiking 2.0 service. The bootstrapped service exists since september 2013 and is currently in beta. Heetch was born from the founders\u2019 recurrent need to find a taxi\/car to take them home at 5AM Sunday morning after a partying night. As founders <a title=\"linkedin\" href=\"http:\/\/www.linkedin.com\/pub\/teddy-pellerin\/19\/52a\/432\" target=\"_blank\" rel=\"noopener\">Teddy Pellerin<\/a> and <a title=\"twitter\" href=\"https:\/\/twitter.com\/ReflectingMoon\" target=\"_blank\" rel=\"noopener\">Mathieu Jacob<\/a> reported, their primary goal is to help people go out more often.<\/p>\n<p>Both Djump and Heetch operate only from Thursday 9 PM to Sunday 5 AM, which is precisely the time slot where the demand of transportation is at its highest. Each service is thus focusing on creating a community of young, urban, connected, partying people, in other words, their target users. As Teddy Pellerin explained, taxis would often refuse to take in somebody who\u2019s in a state of inebriation, and the VTCs are often too expensive for these young folks. Moreover, the people at Heetch feel they are doing the taxi drivers a service <a title=\"lefigaro\" href=\"http:\/\/www.lefigaro.fr\/societes\/2013\/10\/14\/20005-20131014ARTFIG00384-1000-taxis-en-plus-a-paris-aux-heures-de-pointes.php\" target=\"_blank\" rel=\"noopener\">as the unionized taxi drivers don\u2019t always see in a favorable light working during the late night hours<\/a>.<\/p>\n<h4>The reactions<\/h4>\n<p>The first one to promptly react at Uber&#8217;s announcement was Djump,\u00a0<a title=\"uberpop\" href=\"http:\/\/uberpop.net\/\" target=\"_blank\" rel=\"noopener\">who \u201caccidentally\u201d bought uberpop.net domain name <\/a>and created a landing page which advertised Djump of course. A lot of people thought this was a smart maneuver, others criticized it. They also put up a <a title=\"djump\" href=\"http:\/\/djump.in\/campaigns\" target=\"_blank\" rel=\"noopener\">promotion code \u201cwelcomeuberpop\u201d<\/a> and gave away a \u20ac25 fee for every new user. <a title=\"djump\" href=\"http:\/\/blog.djump.in\/\" target=\"_blank\" rel=\"noopener\">In a blog post<\/a>, they compare the 3 existing services:<\/p>\n<p><a href=\"https:\/\/www.rudebaguette.com\/assets\/djump.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-23341\" alt=\"djump\" src=\"https:\/\/www.rudebaguette.com\/assets\/djump.png\" width=\"500\" height=\"507\" \/><\/a><\/p>\n<p>Heetch didn\u2019t really react to Uber. Contacted by telephone, the founders said not having a problem with Uber&#8217;s launch, as they don&#8217;t feel they target the same market share. They insisted on the fact that they only operate during the evenings and nights, and that they don\u2019t impose a fixed amount of donation.<\/p>\n<p>The ride-sharing landscape can however support multiple complementary players. Last October,\u00a0<a title=\"lefigaro\" href=\"http:\/\/www.lefigaro.fr\/societes\/2013\/10\/14\/20005-20131014ARTFIG00384-1000-taxis-en-plus-a-paris-aux-heures-de-pointes.php\" target=\"_blank\" rel=\"noopener\">the government announced 1000 more taxi licenses<\/a> to be created in addition to the 17500 existing as a way to overcome the huge demand during Friday and Saturday nights, which is precisely the market niche Djump and Heetch are aiming at. Although UberPop is a ride-sharing service, it still is another service from a company that\u2019s perceived as high-end by its users. UberX as a low-cost is only proof of that. Across the Rhine, in Germany, <a title=\"wundercar\" href=\"http:\/\/www.wundercar.org\/de\/\" target=\"_blank\" rel=\"noopener\">WunderCar<\/a>\u00a0&#8211; another ride-sharing service &#8211; is preparing to take over Western Europe. <a title=\"angelist\" href=\"https:\/\/angel.co\/wundercar-mobility-solutions\" target=\"_blank\" rel=\"noopener\">With 550,000$ seed fund raised last November<\/a> and a team of former AirBnb, Yahoo and Foursquare professionals, they potentially represent a serious threat. Watch out Uber, you\u2019re not the only one wanting a piece of that cake!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Parisian ride-sharing landscape has been stirred up after Uber\u2019s announcement of UberPop\u2019s launch last Tuesday. This of course can\u2019t be indulged by everybody and some reacted promptly. But before getting to that, what exactly is the Parisian ride-sharing landscape? The landscape There are basically 2 young Lyft- like startups operating in Paris. The first<\/p>\n","protected":false},"author":77,"featured_media":23342,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[773],"class_list":["post-23340","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech","tag-uber"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/23340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=23340"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/23340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/23342"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=23340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=23340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=23340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}