{"id":23121,"date":"2014-01-28T15:21:02","date_gmt":"2014-01-28T14:21:02","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=23121"},"modified":"2014-01-28T15:21:02","modified_gmt":"2014-01-28T14:21:02","slug":"ezakus-teams-motionlead-ship-grail-mobile-advertising","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2014\/01\/ezakus-teams-motionlead-ship-grail-mobile-advertising\/","title":{"rendered":"Ezakus teams up with MotionLead to ship the grail of mobile advertising."},"content":{"rendered":"

The following is a guest post by \u00a0A<\/span>l<\/span>ba<\/span>n Denoyel<\/span>, CEO of \u00a0Sketchfab<\/a>. \u00a0You can follow him on twitter \u00a0@albn<\/a><\/em><\/p>\n

\"Mobile-App\"Ezakus, \u00a0the \u00a0French \u00a0leading \u00a0DMP \u00a0(data \u00a0management \u00a0platform) \u00a0for\u00a0 advertisers, \u00a0has \u00a0just announced \u00a0a \u00a0key \u00a0partnership \u00a0with \u00a0MotionLead,\u00a0\u00a0 who \u00a0specializes \u00a0in Rich \u00a0Media \u00a0Mobile advertising. \u00a0I took this occasion \u00a0to seat down with Christophe \u00a0Camborde, \u00a0CEO of Ezakus, who just moved\u00a0 to NYC. Having \u00a0been through \u00a0the same relocation \u00a0from Paris to NYC 10 months ago, it was nice to have his feedback on where his company is heading, 2 years after the launch. I also had a quick call with Arthur Querou, MotionLead\u2019s\u00a0 CEO, who just started operations in the Bay Area.<\/p>\n

Ca<\/b>n \u00a0you \u00a0tell \u00a0us \u00a0a \u00a0bit \u00a0more \u00a0about \u00a0what \u00a0this \u00a0partnership \u00a0means, \u00a0and \u00a0how \u00a0did \u00a0it\u00a0 all happen?<\/b><\/h4>\n

CC<\/b>: MotionLead is a trio of guys I met not long ago. They went through Epita, and they want to do business. They are part of this new generation of geeks who not only get code, but get business \u00a0as well. There are tones of those in California, \u00a0but not that many in France. \u00a0I’m about to be 40 soon, and they are 20 years old. It’s the first time I work with people who are half my age, and the goal is to merge two cultures. They want to be serial entrepreneurs, and we are happy to share what we\u2019ve learned.<\/p>\n

AQ<\/b>: We teamed up with Christophe because we realized we were talking to the same clients, with the same ambition: bring performance on pre-targeting advertising. We were just doing it with different means: data for them, rich media for us. We have very different cultures and background: \u00a0we are mobile \u00a0natives, \u00a0and we specialize \u00a0in display. \u00a0They\u00a0 are people \u00a0of the backend, of big data. But we clearly know what value we bring to each other, and both feel it\u2019s a perfect fit.<\/p>\n

W<\/b>ha<\/b>t is the offer and what’s behind the tech?<\/b><\/h4>\n

CC<\/b>: \u00a0What \u00a0we \u00a0are \u00a0creating \u00a0and \u00a0selling \u00a0is\u00a0 a\u00a0 high \u00a0quality \u00a0mobile \u00a0format \u00a0for \u00a0ads, \u00a0with \u00a0very engaging content, plus it’s targeted. The format is highly customizable, and works on iOS and Android. We merged our two technologies \u00a0at Christmas, and now I’m able to pre target this for a specific segment. So when you get an amazing format from MotionLead, and beautiful data from Ezakus, you have a unique offer: rich media plus rich data. And the go-to market is the same, so we can sell this to our existing clients<\/p>\n

AQ<\/b>: MotionLead \u00a0has built a framework \u00a0to edit campaigns, \u00a0so that the average agency guy can start with just his psd, and map our tech on top of it. We are focusing on native formats only, and use \u00a0LUA<\/span>, which is a standard for video game programming. \u00a0It’s more powerful than JavaScript \u00a0or html5, \u00a0and \u00a0from \u00a0a data \u00a0standpoint, \u00a0we\u00a0 get\u00a0 way \u00a0more \u00a0info \u00a0with \u00a0LUA: \u00a0touch events, time spent, scrolls, etc…<\/p>\n

S<\/b>o what’s the US plan?<\/b><\/h4>\n

CC<\/b>: \u00a0I just \u00a0moved \u00a0here, \u00a0by\u00a0 myself. \u00a0I have \u00a040\u00a0 employees \u00a0in France, \u00a0but \u00a0I’m \u00a0starting \u00a0from scratch here. I have been preparing this for a year. Today I don’t have any US client, and my main question is the go to market here. I don’t understand baseball, I don’t know who won last weekend, so there\u2019s obviously a lot to learn \ud83d\ude42<\/p>\n

AQ<\/b>: We are working on shipping a platform aimed at scaling our sales, so that we can attack the US market more aggressively. It\u2019s great that we are both expanding to the US at the same time.<\/p>\n","protected":false},"excerpt":{"rendered":"

The following is a guest post by \u00a0Alban Denoyel, CEO of \u00a0Sketchfab. \u00a0You can follow him on twitter \u00a0@albn Ezakus, \u00a0the \u00a0French \u00a0leading \u00a0DMP \u00a0(data \u00a0management \u00a0platform) \u00a0for\u00a0 advertisers, \u00a0has \u00a0just announced \u00a0a \u00a0key \u00a0partnership \u00a0with \u00a0MotionLead,\u00a0\u00a0 who \u00a0specializes \u00a0in Rich \u00a0Media \u00a0Mobile advertising. \u00a0I took this occasion \u00a0to seat down with Christophe \u00a0Camborde, \u00a0CEO<\/p>\n","protected":false},"author":77,"featured_media":23122,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[],"class_list":["post-23121","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/23121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=23121"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/23121\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/23122"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=23121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=23121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=23121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}