{"id":23078,"date":"2014-01-27T10:40:18","date_gmt":"2014-01-27T09:40:18","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=23078"},"modified":"2014-01-27T10:40:18","modified_gmt":"2014-01-27T09:40:18","slug":"will-netflixs-launch-france-received-open-arms-arms","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2014\/01\/will-netflixs-launch-france-received-open-arms-arms\/","title":{"rendered":"France&#8217;s ultimatum to Netflix: &#8216;Our way or the Google way&#8217;"},"content":{"rendered":"<p><em><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-23096\" alt=\"Mexican-standoff-courtesy-1\" src=\"https:\/\/www.rudebaguette.com\/assets\/Mexican-standoff-courtesy-1-e1390815359144.jpg\" width=\"799\" height=\"439\" \/><\/em><\/p>\n<p>Netflix has a new tentative launch date in France, the JDD reported this weekend; the video streaming site has delayed its launch by nearly a year, despite successful internationalization in Sweden and other European countries, raising questions about France\u2019s ability to \u2018play nice\u2019 with companies. Quick to respond to the leaked news, the Cultural Minister Aurelie Filippetti said of Netflix \u201cIf they want to launch in France, they are going to have to bend to our rules\u2026 Netflix will not be a[PASSENGER] \u201c Netflix\u2019s delayed launch into France has, again, raised questions about tax equilibrium in Europe. On the one hand, we see the Netflix\u2019s performance both as an Internet company and in the TV\/entertainment space has been astonishing; the service recently received its first Emmy, Golden Globe &amp; Oscar nomination for \u2018House of Cards\u2019, marking its arrival into the proverbial \u2018big leagues.\u2019 On the other hand, France\u2019s vibrant local film scene (along with Bollywood &amp; Nollywood, arguably one of the strongest film hubs outside of California) seems to be a perfect fit for Netflix \u2013 a vast catalog of French films largely unavailable to the public. Filippetti points out that Netflix could easily set up a holding in Luxembourg and manage all its transactions there, avoiding the very Culture Tax that Filippetti set up in order to fund the very film scene that Netflix is looking to monetize. In 2013, only 1 out of 10 films in France were profitable (Source: Allocine); while one could easily suggest that this is France\u2019s problem, those very films that are unprofitable are producing actors like The Artist\u2019s Jean Dujardin, or the Inception\u2019s Marion Cotillard, arguably making their mark on the international stage. Just like the NCAA is \u2018funded\u2019 by the NBA, so it goes that, if Netflix wants to monetize France\u2019s vast filmography (as well as monetize French citizens) it\u2019s going to have to play France\u2019s game. It\u2019s not as if France hasn\u2019t been trying to engage in open dialogue with Netflix; between meetings at the Elys\u00e9e &amp; at CES earlier this month, France is sending a clear message: do it our way and be welcomed with open arms like Amazon has, or do it your way and become a veritable digital enemy of the state as Google has. The choice is yours, Netflix, so which is it: Amazon or Google?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix has a new tentative launch date in France, the JDD reported this weekend; the video streaming site has delayed its launch by nearly a year, despite successful internationalization in Sweden and other European countries, raising questions about France\u2019s ability to \u2018play nice\u2019 with companies. Quick to respond to the leaked news, the Cultural Minister<\/p>\n","protected":false},"author":77,"featured_media":23096,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[157],"class_list":["post-23078","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech","tag-netflix"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/23078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=23078"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/23078\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/23096"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=23078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=23078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=23078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}