{"id":22812,"date":"2014-01-15T17:35:59","date_gmt":"2014-01-15T16:35:59","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=22812"},"modified":"2014-01-15T17:35:59","modified_gmt":"2014-01-15T16:35:59","slug":"day-uber-won-france","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2014\/01\/day-uber-won-france\/","title":{"rendered":"The Day Uber Conquered France"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-22852\" alt=\"LeWeb Travic Kalanick\" src=\"https:\/\/www.rudebaguette.com\/assets\/LeWeb-Day-1-41-e1389748693361.jpg\" width=\"900\" height=\"596\" \/><\/p>\n<p>The details have yet to be surfaced, <a title=\"Taxi protest in Paris turns to guerrilla warfare as Uber car attacked on freeway\" href=\"https:\/\/www.rudebaguette.com\/2014\/01\/13\/taxi-protest-paris-turns-guerrilla-warfare-uber-car-attacked-freeway\/\">the allegations<\/a>\u00a0will likely never be confirmed, but that doesn&#8217;t matter. Whether you were in <a href=\"http:\/\/www.genbeta.com\/movil\/el-decreto-de-los-15-minutos-no-es-suficiente-los-taxistas-asaltan-varios-coches-de-uber-en-paris\" target=\"_blank\" rel=\"noopener\">Spain<\/a>, <a href=\"www.handelsblatt.com\/unternehmen\/handel-dienstleister\/paris-und-lyon-wuetende-taxifahrer-greifen-fahrzeuge-der-us-konkurrenz-an-seite-all\/9327572-all.html\">Germany<\/a>, <a href=\"http:\/\/bits.blogs.nytimes.com\/2014\/01\/13\/todays-scuttlebot-ubers-taxi-troubles-in-france-and-why-her-might-offer-a-glimpse-of-the-future\/?_r=0\" target=\"_blank\" rel=\"noopener\">New York<\/a>, <a href=\"http:\/\/www.latimes.com\/business\/technology\/la-fi-tn-uber-france-violent-attack-cab-drivers-20140113,0,2656527.story\" target=\"_blank\" rel=\"noopener\">Los Angeles<\/a>, <a href=\"www.sfgate.com\/default\/article\/10-Tech-Things-You-Need-To-Know-This-Morning-5137888.php\">San Francisco<\/a>, or <a href=\"http:\/\/www.lemonde.fr\/societe\/article\/2014\/01\/13\/greve-des-taxis-une-voiture-uber-prise-pour-cible-a-paris_4346963_3224.html\" target=\"_blank\" rel=\"noopener\">France<\/a>\u00a0&#8211; the message is the same. Taxis are Bad. Uber is Good.<\/p>\n<p>First, the context.\u00a0<a title=\"15-minute law against smartphone chauffeurs will pass in favor of Taxis, or not.\" href=\"https:\/\/www.rudebaguette.com\/2013\/09\/05\/15-minute-law-against-smartphone-chauffeurs-will-pass-in-favor-of-taxis-or-not\/\">Despite successfully pressuring the government<\/a>\u00a0into passing a decree requiring non-taxis to wait 15-minutes to pick up passengers, Taxis still took to striking yesterday; however, in Paris, Taxi strikes aren&#8217;t like any other French strike. It&#8217;s not signs and marching down Boulevard Haussmann. They flex their muscle. They block the entrance &amp; exit to airports, they block the freeways, they block major thoroughfares by standing in the street and parking their taxis.<\/p>\n<p>This week, things went even further, and <a title=\"Taxi protest in Paris turns to guerrilla warfare as Uber car attacked on freeway\" href=\"https:\/\/www.rudebaguette.com\/2014\/01\/13\/taxi-protest-paris-turns-guerrilla-warfare-uber-car-attacked-freeway\/\">protest turned to prejudice very quickly<\/a>.<\/p>\n<p>What has come to light is a picture of a coordinated, premeditated effort across multiple cities in France <a title=\"Taxi protest in Paris turns to guerrilla warfare as Uber car attacked on freeway\" href=\"https:\/\/www.rudebaguette.com\/2014\/01\/13\/taxi-protest-paris-turns-guerrilla-warfare-uber-car-attacked-freeway\/\">to attack not only black chauffeur cars carrying passengers through striking grounds<\/a>, but also to assault any licensed taxi operating during the strike.<\/p>\n<p>The Chauffeur (VTC) community had already expressed its desire to work together, and have <a title=\"\u201cCan\u2019t we all just get along?\u201d A letter to Paris Taxis\" href=\"https:\/\/www.rudebaguette.com\/2014\/01\/13\/cant-just-get-along-letter-paris-taxis\/\">done a good job coordinating efforts and communication<\/a> around the idea that VTC don&#8217;t compete Taxis, but add to the market based on a need not served by Taxis &#8211; you can buy it or not, but that&#8217;s how they&#8217;ve chosen to communicate.<\/p>\n<p>Both nationally and internationally, the brand &#8220;Paris Taxi&#8221; &#8211; that is, the brand that comes with operating a licensed taxi in Paris &#8211; is a negative one. I have had both good &amp; bad experiences in a Paris taxi &#8211; usually a bad experience is followed by a good one, in which the conversation with the driver leads to &#8220;yeah, some Taxi drivers suck.&#8221; The problem is, Uber and other chauffeur apps have addressed this problem, and guarantee a certain quality of experience (because they don&#8217;t have a &#8220;license&#8221; issue and they can dump any drivers who don&#8217;t comply with their standards &#8211; I&#8217;ve already reported a Uberx driver for swearing at a bicyclist for about 5 minutes in stop-and-go traffic). Taxis can&#8217;t guarantee a quality experience, so every bad tale brings down the brand as a whole.<\/p>\n<p>There is, in addition, <a title=\"Anatomy of the Paris Taxi Market: Past, Present &amp; Future\" href=\"https:\/\/www.rudebaguette.com\/2013\/08\/07\/anatomy-of-the-paris-taxi-market-past-present-future\/\">the glaring fact that there are not enough Taxis in Paris<\/a>\u00a0&#8211; the inability to traverse the city was so bad that it inspired <a href=\"http:\/\/en.wikipedia.org\/wiki\/Travis_Kalanick\" target=\"_blank\" rel=\"noopener\">a Los Angeles-native<\/a>\u00a0to launch Uber.<\/p>\n<p>Lastly, France remains one of the last countries (i&#8217;m told Italy does this as well) that allow Taxis which have been called for via reservation\u00a0to start the meter when they are on their way to pick up a client &#8211; yeah, you&#8217;re paying for a Taxi to come to you, so you start with 7-12\u20ac on the meter before you get in the cab. With prices like that, not only is Uber competitive priced, but UberX comes in well under the price of a taxi.<\/p>\n<h4>So, Chauffeur Apps Win. But Why Uber?<\/h4>\n<p>In most conversations around Black Cars vs. Taxis, I&#8217;ve remained relatively neutral in the companies I reference. There&#8217;s SnapCar &#8211; American co-founder Dave Ashton has written for us a few times &#8211; LeCab, Chauffeur Priv\u00e9, <a title=\"Behind Drive\u2019s $2 Million fundraising: \u201cUber is charging a premium for a commoditized service\u201d\" href=\"https:\/\/www.rudebaguette.com\/2014\/01\/10\/behind-drives-2-million-fundraising-uber-charging-premium-commoditized-service\/\">Drive<\/a>\u00a0&amp; many more; however, in France, Uber wins.<\/p>\n<p>Uber wins because of the very law that is meant to punish Uber specifically &#8211; the <a title=\"The \u201c15-minute law\u201d: Past, Present &amp; Future\" href=\"https:\/\/www.rudebaguette.com\/2013\/12\/31\/15-minute-law-past-present-future\/\">15-minute Law<\/a>. The law makes it harder for actors in Paris to be profitable &#8211; something which Uber doesn&#8217;t need to worry about, because A) it&#8217;s already profitable in Paris and B) even if it wasn&#8217;t, it has loads of other cities that can allow it to become a loss-leader in Paris, starving out competition struggling to keep above water amidst regulation and the Taxi mafia.<\/p>\n<p>Uber isn&#8217;t going anywhere; in fact, they thrive on animosity, rebellion &amp; condemnation. It&#8217;s their MO for achieving significant market share, and they&#8217;ve done it in France this week.<\/p>\n<p>What was originally intended to help conserve the Taxi market, according to French Minister Arnaud Montebourg, who <a href=\"http:\/\/www.youtube.com\/watch?v=QKv7AYnAEjo\" target=\"_blank\" rel=\"noopener\">spoke at LeWeb last December<\/a>, will ultimately starve it &#8211; who will take a taxi when there is a chance the same person driving you was slashing tires, throwing rocks &amp; glue, breaking windows, and causing traffic jams earlier in the week?<\/p>\n<p>What was originally intended to help continue France&#8217;s protectionist habit of favoring local players over international ones will ultimately make it harder for French chauffeur apps to survive. I don&#8217;t think the market is a winner-take-all market; however, Uber will likely be the Fender of the chauffeur market, and I&#8217;d rather be Fender than Blueridge any day.<\/p>\n<p>The Taxi drivers threw the first punch, and Uber is laughing all the way to the bank.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The details have yet to be surfaced, the allegations\u00a0will likely never be confirmed, but that doesn&#8217;t matter. Whether you were in Spain, Germany, New York, Los Angeles, San Francisco, or France\u00a0&#8211; the message is the same. Taxis are Bad. Uber is Good. First, the context.\u00a0Despite successfully pressuring the government\u00a0into passing a decree requiring non-taxis to<\/p>\n","protected":false},"author":77,"featured_media":22852,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[773],"class_list":["post-22812","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech","tag-uber"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/22812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=22812"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/22812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/22852"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=22812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=22812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=22812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}