{"id":22362,"date":"2013-12-30T09:20:50","date_gmt":"2013-12-30T08:20:50","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=22362"},"modified":"2013-12-30T09:20:50","modified_gmt":"2013-12-30T08:20:50","slug":"going-public-going-mobile-inside-criteo-hq","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2013\/12\/going-public-going-mobile-inside-criteo-hq\/","title":{"rendered":"Going public &#038; Growing Up &#8211; inside Criteo HQ"},"content":{"rendered":"<p><a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.702733879745060.1073741835.287447041273748&amp;type=1&amp;l=381e9b3b23\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" alt=\"Paris Office Tour 3-98\" src=\"https:\/\/www.rudebaguette.com\/assets\/Paris-Office-Tour-3-98-e1388322904843.jpg\" width=\"900\" height=\"596\" \/><\/a><\/p>\n<p>Across from the Theatre de Paris, Criteo&#8217;s Paris headquarters sits just blocks from Google &amp; Facebook, as well as fellow French successes Deezer &amp; Dailymotion. After <a title=\"Criteo starts trading today \u2013 $2 Billion valuation ($31\/share) hailed as \u2018AdTech deal of the year\u2019\" href=\"https:\/\/www.rudebaguette.com\/2013\/10\/30\/criteo-starts-trading\/\">their successful IPO in October<\/a>, the company has a wealth of cash that will likely be spent on M&amp;A &#8211; the question on everybody&#8217;s mind, of course, is who they will acquire, when it will happen, and whether they can maintain the monstrous growth they&#8217;ve seen in the 8 years since their founding.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.702733879745060.1073741835.287447041273748&amp;type=1&amp;l=381e9b3b23\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-thumbnail wp-image-22364\" alt=\"Paris Office Tour 3-99\" src=\"https:\/\/www.rudebaguette.com\/assets\/Paris-Office-Tour-3-99-150x150.jpg\" width=\"150\" height=\"150\" \/> <img decoding=\"async\" class=\"alignnone size-thumbnail wp-image-22365\" alt=\"Paris Office Tour 3-100\" src=\"https:\/\/www.rudebaguette.com\/assets\/Paris-Office-Tour-3-100-150x150.jpg\" width=\"150\" height=\"150\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-22368\" alt=\"Paris Office Tour 3-104\" src=\"https:\/\/www.rudebaguette.com\/assets\/Paris-Office-Tour-3-104-150x150.jpg\" width=\"150\" height=\"150\" \/> \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-22367\" alt=\"Paris Office Tour 3-102\" src=\"https:\/\/www.rudebaguette.com\/assets\/Paris-Office-Tour-3-102-150x150.jpg\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p style=\"text-align: left;\">With an unencumbered view of both the Sacr\u00e9 Coeur and the Eiffel Tower, Criteo&#8217;s rooftop-terrace has come to embody the company&#8217;s position in the Paris tech scene. The office building, originally used as a warehouse for the Galerie Lafayette (France&#8217;s largest department store chain, similar to Macy&#8217;s), but the location in the center of the city became impractical, and so the warehouse was abandoned for another location, leaving the giant warehouse for the taking. Criteo&#8217;s\u00a0Alexandra Pelissero told me during our tour of the building that the company switched offices 4 times in 4 years during Criteo&#8217;s growth, and CEO JB Rudelle decided to invest in a space that the company could grow in, renting out the entire 7 story building, of which only a few floors are currently occupied.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.702733879745060.1073741835.287447041273748&amp;type=1&amp;l=381e9b3b23\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22377\" alt=\"Paris Office Tour 3-153\" src=\"https:\/\/www.rudebaguette.com\/assets\/Paris-Office-Tour-3-1531-650x430.jpg\" width=\"554\" height=\"366\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.702733879745060.1073741835.287447041273748&amp;type=1&amp;l=381e9b3b23\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-22372\" alt=\"Paris Office Tour 3-107\" src=\"https:\/\/www.rudebaguette.com\/assets\/Paris-Office-Tour-3-107-150x150.jpg\" width=\"150\" height=\"150\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-22373\" alt=\"Paris Office Tour 3-108\" src=\"https:\/\/www.rudebaguette.com\/assets\/Paris-Office-Tour-3-108-150x150.jpg\" width=\"150\" height=\"150\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-22374\" alt=\"Paris Office Tour 3-110\" src=\"https:\/\/www.rudebaguette.com\/assets\/Paris-Office-Tour-3-110-150x150.jpg\" width=\"150\" height=\"150\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-22376\" alt=\"Paris Office Tour 3-118\" src=\"https:\/\/www.rudebaguette.com\/assets\/Paris-Office-Tour-3-118-150x150.jpg\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Despite growing to more than 800 employees worldwide, of which more than <del>600<\/del> 350 are based in Paris, the team has still managed to keep a warm, fun atmosphere in the office.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.702733879745060.1073741835.287447041273748&amp;type=1&amp;l=381e9b3b23\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22384\" alt=\"Paris Office Tour 3-152\" src=\"https:\/\/www.rudebaguette.com\/assets\/Paris-Office-Tour-3-152-e1388340817750.jpg\" width=\"900\" height=\"596\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Starting in 2014, one floor of Criteo&#8217;s office will be rented out by Blablacar, who has outgrown its old office. This may be just the beginning of Criteo&#8217;s involvement in the Paris tech ecosystem for year&#8217;s to come.<\/p>\n<p style=\"text-align: left;\">Google&#8217;s search ads have built a monumental empire around which the Silicon Valley has flourished. If Criteo is the French Google, I can wait to see what&#8217;s coming next.<\/p>\n<p style=\"text-align: left;\"><em><em>There are many more beautiful photos of Criteo&#8217;s Paris HQ available on\u00a0<a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.702733879745060.1073741835.287447041273748&amp;type=1&amp;l=381e9b3b23\" target=\"_blank\" rel=\"noopener\">Facebook\u00a0<\/a>&amp;\u00a0<a href=\"https:\/\/plus.google.com\/photos\/118438217155980567822\/albums\/5962885011706764001\" target=\"_blank\" rel=\"noopener\">Google+<\/a><\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Across from the Theatre de Paris, Criteo&#8217;s Paris headquarters sits just blocks from Google &amp; Facebook, as well as fellow French successes Deezer &amp; Dailymotion. After their successful IPO in October, the company has a wealth of cash that will likely be spent on M&amp;A &#8211; the question on everybody&#8217;s mind, of course, is who<\/p>\n","protected":false},"author":77,"featured_media":22363,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[3350],"class_list":["post-22362","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech","tag-criteo"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/22362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=22362"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/22362\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/22363"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=22362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=22362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=22362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}