has already raised $3 Million<\/a>\u00a0for its application, and a source close to them says that integration with Deezer is the first step in their strategy to grow beyond Spotify to a platform-agnostic collaborative listening service.<\/p>\nWhen it launched, Soundrop was a big deal for Spotify. It is the first and among the only apps to raise money as a dedicated Spotify app, and it marked a real advantage point for Spotify over competitors; however, apps on Spotify (& Deezer) are restricted from monetizing the music they play through advertisement, which makes it very difficult to remain an app on just one platform.<\/p>\n
As it spreads across multiple platforms, Soundrop may be able to help push new artists to listeners; however, the monetization possibilities remain thin. Ecosystems of music services like Deezer & Spotify are not as developed as an app like this would require them to be – the service counts 150,000 active users per month on Spotify, representing about 2% of Spotify’s 7 Million premium users – and while Spotify & Deezer undoubtedly see their respect app stores as growth possibilities, the fact remains that most users of such services are just using it as a listening service today.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
The venture-funded music listening app Soundrop has announced that it will be available to Deezer users starting today. The application, which was originally\u00a0built exclusively as a Spotify app, allows users to listen to music together in ‘rooms’ – a Turntable.fm of sorts, if you will. The startup\u00a0has already raised $3 Million\u00a0for its application, and a<\/p>\n","protected":false},"author":77,"featured_media":21532,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[113],"tags":[8478,8498],"class_list":["post-21512","post","type-post","status-publish","format-standard","has-post-thumbnail","category-finance","tag-deezer-en","tag-spotify-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/21512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=21512"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/21512\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/21532"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=21512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=21512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=21512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"soundrop-lobby-in-deezer\"](\"https:\/\/www.rudebaguette.com\/assets\/soundrop-lobby-in-deezer.jpg\")
<\/p>\n