{"id":21400,"date":"2013-11-26T10:45:01","date_gmt":"2013-11-26T09:45:01","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=21400"},"modified":"2013-11-26T10:45:01","modified_gmt":"2013-11-26T09:45:01","slug":"meninvest-raises-e1-5-million-for-dude-media-suits-sports-style","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2013\/11\/meninvest-raises-e1-5-million-for-dude-media-suits-sports-style\/","title":{"rendered":"Meninvest raises \u20ac1.5 Million for dude media: suits, sports &#038; style"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-21571\" alt=\"download\" src=\"https:\/\/www.rudebaguette.com\/assets\/download14-e1385457783711.png\" width=\"801\" height=\"445\" \/><\/p>\n<p>Meninvest <a href=\"http:\/\/frenchweb.fr\/exclusif-meninvest-media-leve-15-millions-deuros-et-devient-mensquare-group\/133316\" target=\"_blank\" rel=\"noopener\">announced this month<\/a> that they have raised an additional \u20ac1.5 Million, on top of the \u20ac10.1 Million the group has already raised, for their menswear-focused media, publishing and e-commerce. Founded by Marc Menas\u00e9, the media group, which runs sites like Menly, Menlook, as well as Oki-ni (<a href=\"http:\/\/www.businessoffashion.com\/2013\/05\/bof-exclusive-meninvest-acquires-progressive-mens-e-tailer-oki-ni.html\" target=\"_blank\" rel=\"noopener\">acquired earlier this year<\/a>), creates media targetted at men around fashion, lifestyle, sports and other themes, and also pushes eCommerce products of its brand partners.<\/p>\n<p>Seen as the male counterpart to AuFeminin, <a title=\"Continuing its digital spree, Axel Springer acquires My Little Paris via its subsidiary AuFeminin\" href=\"https:\/\/www.rudebaguette.com\/2013\/11\/22\/axel-spring-purchases-my-little-paris\/\">which recently acquired My Little Paris<\/a>, Meninvest counts 10 Million unique visitors per month, up from a <a href=\"http:\/\/www.businessoffashion.com\/2013\/05\/bof-exclusive-meninvest-acquires-progressive-mens-e-tailer-oki-ni.html\" target=\"_blank\" rel=\"noopener\">reported<\/a> 1.5 Million unique visitors earlier this year. Marc Menas\u00e9 previously founded and sold Nextedia to the Largard\u00e8re Group for $68 Million, and was among the co-founders of <a href=\"\/tag\/France-Digitale\">France Digitale<\/a>, the association lobbying the French government on behalf of startups &amp; investors.<\/p>\n<p>The media world is filled with innovative female-oriented media groups, and Menas\u00e9 is venturing into the surprisingly complicated market of creating media optimized to attract all men. Personally, suits &amp; sports don&#8217;t really get my eyes glowing, but I can understand that the group is on the road to becoming a major outlet for brands looking to attract men.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meninvest announced this month that they have raised an additional \u20ac1.5 Million, on top of the \u20ac10.1 Million the group has already raised, for their menswear-focused media, publishing and e-commerce. Founded by Marc Menas\u00e9, the media group, which runs sites like Menly, Menlook, as well as Oki-ni (acquired earlier this year), creates media targetted at<\/p>\n","protected":false},"author":77,"featured_media":21571,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[],"class_list":["post-21400","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/21400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=21400"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/21400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/21571"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=21400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=21400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=21400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}