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Amiando<\/a> users today have been alerted that the German event ticketing platform will be re-branding to Xing Events<\/a>\u00a0(note: the URL xing-events.com currently redirects to Amiando.com), after having been acquired by the “German LinkedIn” Xing<\/a> almost three years ago. The announcement comes as both LinkedIn and Eventbrite, a chief competitor to Amiando in the global market, are making big efforts to push into Europe, namely Germany where Amiando & Xing have maintained decent market & mind share.<\/p>\n The new branding comes with a few new integrations with the Xing network – recommendations for event attendees, matchmaking and mobile event applications, etc. – most of which will push for Amiando clients to get on Xing, and likewise. Interestingly enough, it feels to me that Amiando, which has a much better presence outside of Germany, will likely be providing more value to Xing than Xing will be providing to Amiando.<\/p>\n While Xing’s control over the Germany market is arguably dwindling – the sentiment in Germany is quite mixed. While Xing may have been the top professional social network a few years ago, the internationally oriented tech ecosystem,<\/p>\n “I hear more and more from Germans that XING has become more and more a spamming ground for “experts” of some sort that wants to sell you something. It’s more frivolous than LinkedIn. I don’t think most Germans have realized the importance or difference of LinkedIn yet, but I do see my German contacts flowing in to LinkedIn in spurts since the last two years.”\u00a0– Vidar Andersen,\u00a0Principal, Andersen Dierick & Associates<\/a>, Cologne, Germany<\/p><\/blockquote>\n It’s not a given that this will make life harder for LinkedIn as they look to steal mindshare from Germany Xing-users; however, it will likely make Eventbrite’s life much harder, as they push to enter the German & French market. Perhaps tech users will get a taste of the upcoming Xing Events product changes at LeWeb Paris this year, as they have been faithful Amiando users for years.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Amiando users today have been alerted that the German event ticketing platform will be re-branding to Xing Events\u00a0(note: the URL xing-events.com currently redirects to Amiando.com), after having been acquired by the “German LinkedIn” Xing almost three years ago. The announcement comes as both LinkedIn and Eventbrite, a chief competitor to Amiando in the global market,<\/p>\n","protected":false},"author":77,"featured_media":21311,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[113],"tags":[3332,2729],"class_list":["post-21310","post","type-post","status-publish","format-standard","has-post-thumbnail","category-finance","tag-eventbrite","tag-linkedin"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/21310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=21310"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/21310\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/21311"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=21310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=21310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=21310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}