{"id":21024,"date":"2013-11-12T10:18:39","date_gmt":"2013-11-12T09:18:39","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=21024"},"modified":"2013-11-12T10:18:39","modified_gmt":"2013-11-12T09:18:39","slug":"e-commerce-disappoints-with-stagnant-growth-rates","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2013\/11\/e-commerce-disappoints-with-stagnant-growth-rates\/","title":{"rendered":"E-commerce in France stagnates. Signs of the times?"},"content":{"rendered":"

\"billboard_ecommerce\"<\/p>\n

A new report from PwC shows that outlook for French e-commerce might not be as good as previously thought, reports Le Figaro<\/a>. According to the report French e-commerce has stagnated with purchases reaching a plateau. The comparison is made against other countries such as China, GB and Germany, that report higher purchasing frequency with 76%, 40% and 36% of consumers making an online purchase at least once a week, respectively, which sharply contrasts with France’s 17%.<\/p>\n

Being the study based on 15 countries its interesting that we find this trend in France and not in other countries.\u00a0E-commerce is one of the areas where France had been growing steadily over the last few years, and while it’s unclear why is France leveling on e-commerce the news comes as a surprise for startups and investors alike.<\/p>\n

The study further points out that the French are now seasoned web-shoppers but their frequency of purchase remains limited when compared to other countries, the problem relies also in the acquisition of new online shopping users. In 2013 only 5% of e-commerce users had made their first purchase in less than a year ago, while in 2012 this population represented 21%.\u00a0And what do the French most value in online shopping? Free shipping (80%), free returns (53%), and being able to return the product in the store (49%).<\/p>\n","protected":false},"excerpt":{"rendered":"

A new report from PwC shows that outlook for French e-commerce might not be as good as previously thought, reports Le Figaro. According to the report French e-commerce has stagnated with purchases reaching a plateau. The comparison is made against other countries such as China, GB and Germany, that report higher purchasing frequency with 76%,<\/p>\n","protected":false},"author":77,"featured_media":21027,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[],"class_list":["post-21024","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/21024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=21024"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/21024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/21027"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=21024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=21024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=21024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}