{"id":20970,"date":"2013-11-11T10:15:41","date_gmt":"2013-11-11T09:15:41","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=20970"},"modified":"2013-11-11T10:15:41","modified_gmt":"2013-11-11T09:15:41","slug":"french-smartphone-users-more-likely-to-take-pictures-of-in-store-products-than-selfies-study-shows","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2013\/11\/french-smartphone-users-more-likely-to-take-pictures-of-in-store-products-than-selfies-study-shows\/","title":{"rendered":"Smartphone penetration in France reaches 60%; nearly 10M doing M-Commerce in-store."},"content":{"rendered":"

Smartphone penetration in France has reached 60%, with 28.4 Million smartphones being used in France in September, Comscore reports<\/a>\u00a0– that’s\u00a0700,000 more smartphones since Q1 of this year<\/a>. As smartphone adoption rapidly grows in France (4G rolling out; both iPhone & Android penetration growing<\/a>), it is interesting to look at how French consumers are using smartphones, particularly when it comes to M-Commerce.<\/p>\n

\"French-mobile-datagem1-615x420\"<\/p>\n

As seen in the report above, nearly 10 Million French consumers took a picture of a product inside a retail store, with 8.5Million (or ~80%) texting or calling a friend\/family member about the product. Surprisingly, only 5.8 Million of those 9.3 Million photo-takers actually sent that picture to family\/friends, and only 3.4 Million people scanned a bar code with their phone, using products like Shopmium<\/a>\u00a0or Prixing<\/a>\u00a0to do so.<\/p>\n

As smartphone adoption takes off, I think we’re going to see M-Commerce adoption bypass that of other countries – the French have a daily shopping routine (groceries, etc.) that surpasses the habits of most Americans – it’s hard to adopt M-Commerce strategies in the US when your average client comes in once ever 3 weeks to stock up on cereal and bulk items like the apocalypse is coming. As David Lebovitz put it for me recently, “you can’t stock up on food in Paris; there’s just no cupboard space.”<\/p>\n

Tapping into cultural norms are key for startups looking to seek out their ideal markets, or users who feel their pain point the most for a given problem. When it comes to shopping, no one knows that pain more than a Parisian who works 9 to 5 and does grocery shopping each evening, waiting in line for 45 minutes because their supermarket only has one open checkout stand during the week – you’ll do anything not to have to come back a second time in a day to this nightmare, even send photos of products to confirm you’ve got the right product.<\/p>\n","protected":false},"excerpt":{"rendered":"

Smartphone penetration in France has reached 60%, with 28.4 Million smartphones being used in France in September, Comscore reports\u00a0– that’s\u00a0700,000 more smartphones since Q1 of this year. As smartphone adoption rapidly grows in France (4G rolling out; both iPhone & Android penetration growing), it is interesting to look at how French consumers are using smartphones,<\/p>\n","protected":false},"author":77,"featured_media":20985,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[],"class_list":["post-20970","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/20970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=20970"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/20970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/20985"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=20970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=20970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=20970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}