![\"teads\"](\"https:\/\/www.rudebaguette.com\/assets\/download11-e1382082211343.png\")
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Teads<\/a> announced this week that they have taken in \u20ac4 Million in funding from Partech Ventures & Elaia Partners, in order to bring its multi-format video ad platform to international markets. Founded in 2011 by Lo\u00efc Soubeyrand, Lo\u00efc Jaur\u00e8s, and Olivier Reynaud, the platform operates as an adExchange for publishers, and as a bidding platform for video advertisers.<\/p>\n Most well-known for its mid-article ad format inRead, introduced less than a year ago – see how one of their clients, Forbes, describes the ad offer here<\/a> – Teads already counts many major media companies among their clients, including Le Monde, Le Figaro, Financial Times, Forbes, The Economist, The Guardian, Reuters, Yahoo!, Horyzon Media, Hi-Media & more.<\/p>\n On the occasion of the fundraising, Teads is also bringing on former Criteo COO Pascal Gauthier<\/a>, currently EIR at Index Ventures, as an “administrateur ind\u00e9pendent.” <\/em><\/p>\n This fundraising marks the first investment since Criteo announced its IPO & valuation<\/a>; already France is seeing adTech platforms grow to become international players. We spoke previously of the Exalead Mafia<\/a>\u00a0– we may be speaking about the Criteo Mafia very soon.<\/p>\n","protected":false},"excerpt":{"rendered":" Teads announced this week that they have taken in \u20ac4 Million in funding from Partech Ventures & Elaia Partners, in order to bring its multi-format video ad platform to international markets. Founded in 2011 by Lo\u00efc Soubeyrand, Lo\u00efc Jaur\u00e8s, and Olivier Reynaud, the platform operates as an adExchange for publishers, and as a bidding platform<\/p>\n","protected":false},"author":77,"featured_media":20323,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[1163],"class_list":["post-20322","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech","tag-teads"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/20322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=20322"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/20322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/20323"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=20322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=20322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=20322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}