{"id":15009,"date":"2013-07-15T14:30:06","date_gmt":"2013-07-15T12:30:06","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=15009"},"modified":"2019-05-03T10:16:11","modified_gmt":"2019-05-03T08:16:11","slug":"five-reasons-why-vogue-paris-ipad-app-sucks","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2013\/07\/five-reasons-why-vogue-paris-ipad-app-sucks\/","title":{"rendered":"Five reasons why the Vogue Paris iPad app sucks"},"content":{"rendered":"

\"vogue
\nLet me start by saying that I enjoy reading on my iPad. I also like Vogue magazine<\/a> for their great content and awesome fashion editorials, to my mind better than Vogue Us ones. From this point of view Emmanuelle Alt<\/a> and her team are doing a great job! Where Vogue Paris is not<\/em> doing such a great job as their US colleagues, is on their digital version, as their iPad app is a huge disappointment for everyone who\u2019s accustomed to magazine apps. Here\u2019s 5 reasons why Vogue\u2019s Paris iPad app is a nightmare:<\/p>\n

Who the hell is Zinio?\"zinio,<\/a><\/h4>\n

Until May this year, one had to subscribe to a Zinio account<\/a>, in order to have access to Vogue\u2019s Paris app, as it was Zinio that powered the digital version in France. It still does in fact, making Vogue Paris and all Cond\u00e9 Nast\u2019s french portfolio an open battle field for subscriptions. Being available in the App Store was quietly announced by Vogue<\/a> but their website link to digital subscription points to Zinio. Maybe it\u2019s time to change that, as ancient Zinio subscribers will never guess there is a second option, and new readers\/subscribers will only get more confused. As Vogue US, Vogue Paris is also part of Cond\u00e9 Nast that has adopted Apple\u2019s in-app subscription feature in 2011, making it hard to understand why it is only 2 years later they did the same in France.<\/a><\/p>\n

Responsive Design\u00a0\u2260 a PDF in an iFrame<\/h4>\n

\u201cHello bullshit\u201d this is what I told myself when I first discovered Vogue FR mobile app. Such a big disappointment! All I had before my eyes was an extremely mediocre pdf file illegible unless zooming all the time. Even moving your iPad, as to have only one page on the entire screen, won\u2019t help much as you still have to zoom in order to keep your eyes from hurting. At a digital age like ours it\u2019s really hard to imagine a magazine as notoriously famous as Vogue not having a at least decent app.<\/p>\n

Devoid of Value.<\/h4>\n

When comparing Vogue US and Vogue FR iPad apps, the difference is striking. Vogue US has really understood something about the iPad ecosystem and the editorial possibilities it offers. Vogue Paris doesn’t seem to get the point. Let me give you a hint: interactivity, rich media, you name it. When you think about it, it\u2019s crazy to have two apps, powered by two different publishers, but none of them good enough. Vogue Paris has to do something about it, a well build and edited app is an experience in itself and it\u2019s totally different from reading print.<\/p>\n

“It’s OK if we leave out some pages, right?”<\/h4>\n

Fashion blogger Garance Dor\u00e9<\/a> writes a column for the printed version of Vogue Paris. As a fan of Garance\u2019s, the fact that she begun writing for Vogue<\/a> made me buy Vogue in the first place. I hadn\u2019t opened a Vogue magazine in my life before; however, Garance\u2019s writings are not available on Vogue\u2019s digital version.<\/p>\n

Is this a bad joke? Why? Does Vogue even imagine how bad this is for its sales or its image?<\/p>\n

I would have never bought another digital issue unless I hadn’t subscribed for a year in the first place. So I was stuck to it. I can\u2019t imagine Garance Dor\u00e9 not knowing about this. If you read this article, Garance, I beg you, do something! I want to be able to read your column in Vogue on my iPad!<\/p>\n

Harkens back to the cold war between Publishers and Apple.<\/h4>\n

While in the US Cond\u00e9 Nast was making good money and<\/a> building nice apps on its own, Cond\u00e9 Nast France had to set a deal with Zinio ( San Francisco based company with no offices in France) in order to digitally sell its products. Except Zinio, contrary to the claims of their website, builds lousy apps. Two years later, Cond\u00e9 Nast France only seems interested in taking a segment of the market but not in customer happiness. Three months after joining the App Store there is no visible sign of an investment towards digital version improvement. On the other hand both Cond\u00e9 Nast and Zinio yearly subscription may have the same price, but the monthly issue is 0,40\u20ac cheaper for Cond\u00e9 Nast. The publisher has yet another advantage: release date is claimed to be the same for both digital and print versions, while Zinio\u2019s digital version is out 10 days after the print.<\/p>\n

It is hard to imagine that Cond\u00e9 Nast France wants to share the market with fellow publisher Zinio but what is sure is that none of them is thinking at the consumer. In the French digital market you can also count on Adobe who makes no-revolutionary-but-decent iPad apps like M the lifestyle magazine of Le Monde and has its own distribution, namely its own app. Oddly enough, Vogues Paris announcement of hitting the app Store was made at the same moment when this report of taxing “cultural goods” distributors<\/a> was being examined by the government. On the whole, what is striking is the lack of vision regarding the future of publishing and content consuming from the french industry. France has great tech resources why aren\u2019t famous magazines like Vogue Paris taking advantage of that? Is it a lack of interest from Vogue executives for the french version? It is not as much Cond\u00e9 Nast\u2019s image, as a publisher, which is damaged as Vogue Paris\u2019 one, as the average reader won\u2019t necessarily think the whole process through but quit buying.<\/p>\n","protected":false},"excerpt":{"rendered":"

Let me start by saying that I enjoy reading on my iPad. I also like Vogue magazine for their great content and awesome fashion editorials, to my mind better than Vogue Us ones. From this point of view Emmanuelle Alt and her team are doing a great job! Where Vogue Paris is not doing such<\/p>\n","protected":false},"author":77,"featured_media":15011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[113],"tags":[7330,8345],"class_list":["post-15009","post","type-post","status-publish","format-standard","has-post-thumbnail","category-finance","tag-apple-en-2","tag-mobile"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/15009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=15009"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/15009\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/15011"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=15009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=15009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=15009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}