{"id":14929,"date":"2013-07-10T09:47:12","date_gmt":"2013-07-10T07:47:12","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=14929"},"modified":"2013-07-10T09:47:12","modified_gmt":"2013-07-10T07:47:12","slug":"publicis-groupes-latest-acquisition-of-chinese-social-media-agency-netalk-reveals-bigger-plans","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2013\/07\/publicis-groupes-latest-acquisition-of-chinese-social-media-agency-netalk-reveals-bigger-plans\/","title":{"rendered":"Publicis Groupe&#8217;s latest acquisition of Chinese Social Media Agency Netalk reveals bigger plans"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-full wp-image-14942\" alt=\"China-social-media\" src=\"https:\/\/www.rudebaguette.com\/assets\/China-social-media-007.jpg\" width=\"460\" height=\"276\" \/>Publicis Groupe announced the acquisition of Netalk, a social media services group specializing in social media content, monitoring, &amp; analytics for Chinese social plaforms like Weibo(Chinese Twitter clone), <strong>Renren<\/strong>(Chinese Facebook clone),\u00a0<strong>Youku<\/strong>(Chinese YouTube Clone), <strong>Taobao<\/strong>(Chinese equivalent of eBay) and <strong>WeChat<\/strong>(Chinese equivalent of Viber\/Line\/WhatsApp).<\/p>\n<p>Evoked earlier this year in <a href=\"http:\/\/adage.com\/article\/agency-news\/publicis-groupe-spend-4-billion-acquisitions\/241056\/\" target=\"_blank\" rel=\"noopener\">Adage<\/a>, this acquisition is part of a more than $4 Billion acquisition strategy that the Ad giant has been executing on for the past five years. The group purchased Razorfish for $530M in 2009, and has since acquired <a href=\"http:\/\/techcrunch.com\/2011\/07\/18\/publicis-buys-social-media-agency-big-fuel\/\" target=\"_blank\" rel=\"noopener\">Social Media Agency Big Fuel<\/a>, as well, among others. The acquisition will allow Netalk to bring its more than 200 clients,\u00a0including Coca Cola, Pernod Ricard, Walmart and Adidas, the eCommerce &amp; digital marketing services that Publicis Groupe has brought under its wing (via Razorfish, for example).<\/p>\n<p>Looking at Publicis&#8217; recent wave of acquisitions, it&#8217;s clear that Publicis is looking to bring its current clients &amp; suite of services to developing &amp; high-growth markets. Its acquisitions have all included agencies with multinationals as clients, likely Publicis clients in the markets where Publicis dominates. Publicis is looking to become a global agency for a global economy, and that&#8217;s a pretty expensive growth strategy; however, assuming the merging process goes well, it&#8217;s likely that Publicis will be reaping the benefits of these acquisitions in the next 5 years by picking up local (Chinese) clients who may grow outside of China soon enough, as well as international clients looking to get a stronger foothold in China, a notoriously close ecosystem.<\/p>\n<p><em>h\/t to <a href=\"http:\/\/techcrunch.com\/2013\/07\/10\/publicisgroupe-netalk\/\" target=\"_blank\" rel=\"noopener\">TechCrunch<\/a>, photo courtesy of TheGuardian<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publicis Groupe announced the acquisition of Netalk, a social media services group specializing in social media content, monitoring, &amp; analytics for Chinese social plaforms like Weibo(Chinese Twitter clone), Renren(Chinese Facebook clone),\u00a0Youku(Chinese YouTube Clone), Taobao(Chinese equivalent of eBay) and WeChat(Chinese equivalent of Viber\/Line\/WhatsApp). Evoked earlier this year in Adage, this acquisition is part of a more<\/p>\n","protected":false},"author":77,"featured_media":14942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[],"class_list":["post-14929","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/14929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=14929"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/14929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/14942"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=14929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=14929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=14929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}