{"id":14756,"date":"2013-07-05T14:30:42","date_gmt":"2013-07-05T12:30:42","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=14756"},"modified":"2013-07-05T14:30:42","modified_gmt":"2013-07-05T12:30:42","slug":"fliike-internet-of-things-strikes-again","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2013\/07\/fliike-internet-of-things-strikes-again\/","title":{"rendered":"LeCamping&#8217;s Smiirl launches Fliike, a real-time Facebook Counter for Brick &#038; Mortar stores"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-14777\" alt=\"smiirl-fliike-perspective\" src=\"https:\/\/www.rudebaguette.com\/assets\/smiirl-fliike-perspective-e1373007617282.jpg\" width=\"700\" height=\"364\" \/><\/p>\n<p>At the very core of the Internet of Things is the idea of creating communications &amp; synergies between two objects, normally your smart-phone and another piece of hardware; however, perhaps LeCamping startup Smiirl (&#8220;Social Media Integrated In Real Life&#8221;), whose ambition is to &#8220;build original &amp; connected objects designed for businesses&#8221; has stumbled upon the next generation of connected objects by creating hardware that embodies the Internet. Co-founded by\u00a0Gauthier Nadaud (CEO),\u00a0Raphael Pluvinage(CPO) &amp;\u00a0Romain Cochet(CTO), the startup is currently <a href=\"http:\/\/smiirl.com\/investors\" target=\"_blank\" rel=\"noopener\">raising funds<\/a>.<\/p>\n<p>You just need to look at <a href=\"http:\/\/smiirl.com\" target=\"_blank\" rel=\"noopener\">Fliike<\/a>, their first product which is currently available for pre-order, to get an idea of where their going. An Internet-enabled Facebook counter, the box is meant for brick and mortar retail stores, and updates in real-time as fans like a page. It&#8217;s Train-Station like roll-over (seen in the video below) is quite attractive to the eye &#8211; my gut tells me it would attract a lot of people liking the page just to see the roll-over effect.<\/p>\n<p><iframe title=\"Fliike, the first physical Facebook Like counter by Smiirl\" src=\"https:\/\/player.vimeo.com\/video\/69515828?dnt=1&amp;app_id=122963\" width=\"801\" height=\"350\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe><\/p>\n<p>Admittedly, I had overlooked Smiirl when I first came across them earlier this year as Season 4 of LeCamping kicked off &#8211; it may have been because they broke <a title=\"20 (more) French startups whose names don&#039;t work in English\" href=\"https:\/\/www.rudebaguette.com\/2013\/02\/28\/20-more-french-startups-whose-names-dont-work-in-english\/\">one of my cardinal rules for bad startup names<\/a>; however, between them and\u00a0<a title=\"5 Awesome startups I saw at Futur En Seine\" href=\"https:\/\/www.rudebaguette.com\/2013\/06\/17\/4-awesome-startups-i-saw-at-futur-en-seine\/\">Melusyn<\/a>, <a title=\"5 Awesome startups I saw at Futur En Seine\" href=\"https:\/\/www.rudebaguette.com\/2013\/06\/17\/4-awesome-startups-i-saw-at-futur-en-seine\/\">a startup I discovered last month at Futur en Seine<\/a>, I am starting to think that Season 4 may have some more hidden gems amongst its ranks.<\/p>\n<p>As far as connected hardware goes, this one is going on the &#8220;tempting&#8221; list. For me, I&#8217;d like to have one of these in my home, if only to watch the Rude Baguette fan base grow; however, I can also see us using it at events like the <a href=\"http:\/\/parisfoundersevent.eventbrite.com\" target=\"_blank\" rel=\"noopener\">Paris Founders Event<\/a>. Nonetheless, given that so many funds are looking at getting in on brick and mortar stores, this first eye-grabbing product may be just the entrance point that Smiirl needs to break the untapped SME market that is retail stores.<\/p>\n<p>One disappointing discovery was that <a href=\"http:\/\/Fliike.com\" target=\"_blank\" rel=\"noopener\">Fliike.com<\/a>\u00a0does not point to the aforementioned hardware counter, but given their current fundraising, I&#8217;m sure that&#8217;s in the 24-month plan. I was also curious to not see a product like this being crowdfuned on KickStarter. Their 300\u20ac price-point might be a bit high (or a bit low), and their need for capital might be satisfied by a successful crowdfunding.<\/p>\n<p><em>For more information, check out this article on <a href=\"http:\/\/techcrunch.com\/2013\/07\/03\/you-fliike\/\" target=\"_blank\" rel=\"noopener\">TechCrunch<\/a>\u00a0covered by Steve O&#8217;Hear (h\/t).<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the very core of the Internet of Things is the idea of creating communications &amp; synergies between two objects, normally your smart-phone and another piece of hardware; however, perhaps LeCamping startup Smiirl (&#8220;Social Media Integrated In Real Life&#8221;), whose ambition is to &#8220;build original &amp; connected objects designed for businesses&#8221; has stumbled upon the<\/p>\n","protected":false},"author":77,"featured_media":14777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[3846,2968],"class_list":["post-14756","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech","tag-internet-of-things","tag-lecamping"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/14756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=14756"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/14756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/14777"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=14756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=14756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=14756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}