{"id":14596,"date":"2013-06-28T09:40:13","date_gmt":"2013-06-28T07:40:13","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=14596"},"modified":"2013-06-28T09:40:13","modified_gmt":"2013-06-28T07:40:13","slug":"adobe-snatches-up-french-marketing-platform-neolane-for-600m","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2013\/06\/adobe-snatches-up-french-marketing-platform-neolane-for-600m\/","title":{"rendered":"Adobe snatches up French marketing platform Neolane for $600M"},"content":{"rendered":"

\"adobe_splash_us1\"<\/p>\n

Adobe announced<\/a> this week that they have acquired French conversational marketing company Neolane for a whopping $600M this week. With more than 400 customers worldwide, Neolane will allow Adobe to beef up their Adobe Marketing Cloud offer to include their cross-channel campaign management technology. Among the investors of Neolane’s $27M in fundraising<\/a> were Battery Ventures, Auriga Partners, and Xange Private Equity.<\/p>\n

In addition to being a great exit for the founders, investors, and likely the employees, this may also put an end to the very short-lived curse put on French companies after the French government blocked the Yahoo-Dailymotion deal<\/a>. Much like the proposed 75% tax, the attack on entrepreneurs last year, and other horribly managed PR campaigns, the Yahoo-Dailymotion scandal put a black mark on France’s record, and it was only a matter of time before another company came in and bought a great French technology.<\/p>\n

Neolane has been around since 2001; however, with $60M in revenue, it’s great to see yet another French company exiting for 9-digit sums. In addition to what I imagine is some great marketing technology, it’s good to note that A) they had a global presence B) they had global clients and C) they had a global vision. I guess the acquisition offers start to multiply when you think like a real Entrepreneur.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adobe announced this week that they have acquired French conversational marketing company Neolane for a whopping $600M this week. With more than 400 customers worldwide, Neolane will allow Adobe to beef up their Adobe Marketing Cloud offer to include their cross-channel campaign management technology. Among the investors of Neolane’s $27M in fundraising were Battery Ventures,<\/p>\n","protected":false},"author":77,"featured_media":14598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[],"class_list":["post-14596","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/14596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=14596"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/14596\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/14598"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=14596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=14596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=14596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}