{"id":14415,"date":"2013-06-25T14:30:39","date_gmt":"2013-06-25T12:30:39","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=14415"},"modified":"2019-04-30T18:52:41","modified_gmt":"2019-04-30T16:52:41","slug":"rude-vc-shiro-kuramata","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2013\/06\/rude-vc-shiro-kuramata\/","title":{"rendered":"Rude VC: Tech Designers &#8211; Hurry over to London by July 10"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/www.rudebaguette.com\/assets\/glass-chair.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-full wp-image-14418\" style=\"margin-left: 10px; margin-bottom: 10px;\" alt=\"glass-chair\" src=\"https:\/\/www.rudebaguette.com\/assets\/glass-chair.png\" width=\"240\" height=\"240\" \/><\/a>No, this is not an encouragement to would-be fiscal exiles or <a href=\"https:\/\/www.rudebaguette.com\/2012\/10\/01\/the-pigeon-movement-frances-last-hope-for-startups\/\">pigeons<\/a>. Nor do I have any specific conference or startup networking event in mind as I write this. In fact, the reason has nothing to do with tech, at least not in a directly obvious way.<\/p>\n<p style=\"text-align: justify;\">It&#8217;s about an art exhibition. Specifically, <em>Shiro Kuramata, the exhibition<\/em>, which is hosted by <a href=\"http:\/\/www.thearamgallery.org\/\" target=\"_blank\" rel=\"noopener\">The Aram Gallery<\/a> in London until July 10.<\/p>\n<p style=\"text-align: justify;\">Shiro Kuramata was one of Japan&#8217;s most radical designers of furniture and interiors of the 20th century (Kuramata-san died in 1991). He belonged to a generation of innovators that came of age in post-war Japan, with friends and contemporaries like architects Tadao Ando, Arata Isozaki, and Yoshio Taniguchi; graphic artists Ikko Tanaka and Tadanori Yokoo; and fashion designers Rei Kawakubo, Issey Miyake, and Yohji Yamamoto. Design afficionados describe Kuramata&#8217;s work as &#8216;minimalist&#8217;, while &#8216;combining the Japanese notion of the arts as one single continuum with a fascination of modern Western culture&#8217;.<\/p>\n<h4 style=\"text-align: justify;\">Lovely, but what does this have to do with my startup ?<\/h4>\n<p style=\"text-align: justify;\">Potentially, a lot. The startups that gain the most traction, particularly consumer-facing ones, are those that excel in product design. I&#8217;ve previously written about <a href=\"https:\/\/www.rudebaguette.com\/2013\/05\/21\/rude-vc-sun-is-rising-again\/\">Japan&#8217;s new class<\/a> of rising tech startups, which espouse the Japanese aesthetic of wabi-sabi in their creations, and how design is an essential ingredient in <a href=\"https:\/\/www.rudebaguette.com\/2013\/03\/19\/rude-vc-silicon-valleys-secret-sauce\/\">Silicon Valley&#8217;s secret sauce<\/a>, forming the heart of a product&#8217;s user experience.<\/p>\n<p style=\"text-align: justify;\">Writer Leonard Koren, in <em>Wabi-Sabi for Artists, Designers, Poets &amp; Philosophers<\/em>, while paying homage to Kuramata explains how wabi-sabi celebrates &#8220;earthiness, chance, unpretentiousness and intimacy of scale. It isn&#8217;t about perfection, slickness, or mass production&#8230; [its] simplicity is a state of grace arrived at&#8230; by an economy of means.&#8221;<\/p>\n<p style=\"text-align: justify;\">Visionary startups craft products whose user interfaces are clean and unencumbered, with functionality pared down to the essence.<\/p>\n<p style=\"text-align: justify;\">In a future post I&#8217;ll write about two French startups whose aptitude for design attracted me to use their respective products almost every day.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ffffff;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No, this is not an encouragement to would-be fiscal exiles or pigeons. Nor do I have any specific conference or startup networking event in mind as I write this. In fact, the reason has nothing to do with tech, at least not in a directly obvious way. It&#8217;s about an art exhibition. Specifically, Shiro Kuramata,<\/p>\n","protected":false},"author":77,"featured_media":14419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[113],"tags":[],"class_list":["post-14415","post","type-post","status-publish","format-standard","has-post-thumbnail","category-finance"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/14415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=14415"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/14415\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/14419"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=14415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=14415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=14415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}