{"id":14013,"date":"2013-06-07T09:33:35","date_gmt":"2013-06-07T07:33:35","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=14013"},"modified":"2019-05-02T13:51:45","modified_gmt":"2019-05-02T11:51:45","slug":"want-your-app-on-the-top-of-the-french-app-store-8000e-will-do-says-trademob","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2013\/06\/want-your-app-on-the-top-of-the-french-app-store-8000e-will-do-says-trademob\/","title":{"rendered":"Want your app on the top of the French App Store? 8000\u20ac will do, says TradeMob."},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-14086\" alt=\"Trademob infographic\" src=\"https:\/\/www.rudebaguette.com\/assets\/Installs-needed-e1370588174993.png\" width=\"650\" height=\"421\" \/><\/p>\n<p>A recent infographic released by app marketing platform <a href=\"http:\/\/TradeMob.com\" target=\"_blank\" rel=\"noopener\">TradeMob<\/a>\u00a0has affirmed not only that there is a price on each country&#8217;s top charts, but that it&#8217;s variable per country. The study examined the cost per install of each country, the &#8216;organic lift&#8217; in gaming and non-gaming sectors, and the number of installs required to make it to the top charts in the US, UK, Germany, France, Italy, and Spain.<\/p>\n<p>For France, the breakdown came as follows: it takes 13,000 installs to get your app to the Top Charts (top 4, according to the photo). The study also concluding that, while gaming apps generate on average 1 non-paid installation per paid install, non-gaming apps generate just 0.65 organic installs per paid install. So, for non-gaming apps, this means you only need to purchase 60% of the 13,000 app installs needed to get to the top, and the other 40% will be organic downloads (what TradeMob calls &#8220;organic uplift.&#8221; With each paid installation costing on average 1\u20ac, we simply do the math of 13,000*60%*1\u20ac = 7,800\u20ac (or 6,500\u20ac for gaming apps). Not bad.<\/p>\n<p>So, while startups like <a href=\"\/tag\/AppGratis\">AppGratis are taking fire<\/a>\u00a0for putting a price on the Top Charts, it seems that the formula is becoming predictable: [Number of Overall Installs Required for Top spot]*[Cost per Paid Install]*[1\/(1+&#8221;Organic Uplift&#8221;)].<\/p>\n<p>The real question is: when the Top Charts has a price tag, will it become less valuable?<\/p>\n<p>You can check out different country costs on the full infogrpahic, available <a href=\"http:\/\/www.trademob.com\/infographic-calculating-the-cost-of-a-top-10-rank-in-the-app-store\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent infographic released by app marketing platform TradeMob\u00a0has affirmed not only that there is a price on each country&#8217;s top charts, but that it&#8217;s variable per country. The study examined the cost per install of each country, the &#8216;organic lift&#8217; in gaming and non-gaming sectors, and the number of installs required to make it<\/p>\n","protected":false},"author":77,"featured_media":14086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[113],"tags":[],"class_list":["post-14013","post","type-post","status-publish","format-standard","has-post-thumbnail","category-finance"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/14013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=14013"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/14013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/14086"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=14013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=14013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=14013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}