{"id":11382,"date":"2013-03-27T14:31:46","date_gmt":"2013-03-27T13:31:46","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=11382"},"modified":"2019-05-02T18:44:21","modified_gmt":"2019-05-02T16:44:21","slug":"fanzy-kima-ventures-facebook","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2013\/03\/fanzy-kima-ventures-facebook\/","title":{"rendered":"Fanzy raises $550K from KIMA Ventures to help Facebook pages engage with fans"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-11385\" alt=\"fanzy\" src=\"https:\/\/www.rudebaguette.com\/assets\/fanzy.jpg\" width=\"558\" height=\"405\" \/><\/p>\n<p>Facebook marketing app <a href=\"http:\/\/www.fanzy.com\/\" target=\"_blank\" rel=\"noopener\">Fanzy<\/a>\u00a0has raised another $550K from KIMA Ventures, OREFA (Jacques-Antoine Granjon&#8217;s fund) and Start Capital (a fund founded by Paolo Rubatto) to help brands on Facebook reward fans for their engagement.\u00a0Co-founded by <a href=\"http:\/\/www.linkedin.com\/in\/tuhinroy\" target=\"_blank\" rel=\"noopener\">Tuhin Roy<\/a>, who previously worked on the Digital Media Group,\u00a0and <a href=\"http:\/\/www.linkedin.com\/in\/jeffmarois\" target=\"_blank\" rel=\"noopener\">Jeff Marois<\/a>, who manages the teams development center in Paris, Fanzy looks a lot like Klout in its vision; however, the two seem to part ways in execution.<\/p>\n<p>While Klout uses its &#8220;Klout Score&#8221; to measure influencers, Fanzy works on directly rewards fans on Facebook.\u00a0Originally reported by <a href=\"http:\/\/venturebeat.com\/2013\/03\/25\/fanzy-funding\/\" target=\"_blank\" rel=\"noopener\">VentureBeat<\/a>, the founders say they have made sure they comply 100% with Facebook&#8217;s policy about paying fans for engagement, although it is not exactly clear how they are skirting this grey line.<\/p>\n<p>Fanzy hopes to gamify social engagement &#8211; yeah, I know, that sounds like a lot of buzz words &#8211; and seems like it&#8217;s already working for current clients like\u00a0Hotels.com, Nirvana, and the movie Drive. While it still remains to see that brands will receive enough value out of Fanzy&#8217;s marketing app to warrant paying for it, it&#8217;s good to see French business angels crossing the pond to invest in a San Francisco startup.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook marketing app Fanzy\u00a0has raised another $550K from KIMA Ventures, OREFA (Jacques-Antoine Granjon&#8217;s fund) and Start Capital (a fund founded by Paolo Rubatto) to help brands on Facebook reward fans for their engagement.\u00a0Co-founded by Tuhin Roy, who previously worked on the Digital Media Group,\u00a0and Jeff Marois, who manages the teams development center in Paris, Fanzy<\/p>\n","protected":false},"author":77,"featured_media":11385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10564],"tags":[9057,8414],"class_list":["post-11382","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-2","tag-jacques-antoine-granjon-en","tag-kima-ventures-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/11382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=11382"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/11382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/11385"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=11382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=11382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=11382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}