![\"sosh1million\"](\"https:\/\/www.rudebaguette.com\/assets\/sosh1million.jpg\")
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Although Free threw them for a loop when they launched their mobile offer last year, the three ‘old school’ mobile operators look to finally be adapting to a radically altered space. Last month Bouygues was the first ‘old school’ telco to reach the 1 million subscriber market with their B&You<\/a> low-cost offer late 2012. Now it’s Orange and SFR’s turn.<\/p>\n In a Twitter post yesterday, Orange\u00a0announced that their low-cost offer Sosh<\/a> reached the all-important 1 million subscriber mark, qualifying it as a clear success for the mobile giant. With this news as well as the success of their fast-growing VOIP offer Libon<\/a>, which will soon be launching an Android version, Orange finally looks to be adeptly navigating an increasingly difficult mobile landscape. Sosh’s price points range from \u20ac9,90 to \u20ac24,90, a radical change from the eye-popping monthly bills or cheaper, voice only plans people had become accustomed to in the past.\u00a0SFR, 18 months after launching their low-cost offer Red, also hit the 1 million<\/a> subscriber mark this week.<\/p>\n These low-cost offers went a long way in helping the traditional mobile carriers to stop what had been a very scary hemorrhaging of customers after Free mobile’s launch. In fact, Orange actually posted a slight 0.4% gain in customers, reaching 27.2 million mobile customers in December 2012. While SFR’s number of subscribers did not grow year-on-year, it’s clear that their low-cost offer went a long way in helping to maintain their 16.6 million subscribers.<\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Although Free threw them for a loop when they launched their mobile offer last year, the three ‘old school’ mobile operators look to finally be adapting to a radically altered space. Last month Bouygues was the first ‘old school’ telco to reach the 1 million subscriber market with their B&You low-cost offer late 2012. Now<\/p>\n","protected":false},"author":77,"featured_media":11372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[113],"tags":[8546,8039,8435],"class_list":["post-11370","post","type-post","status-publish","format-standard","has-post-thumbnail","category-finance","tag-bouygues-en","tag-orange-en-2","tag-sfr-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/11370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=11370"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/11370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/11372"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=11370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=11370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=11370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}