{"id":10342,"date":"2013-02-26T09:45:25","date_gmt":"2013-02-26T08:45:25","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=9809"},"modified":"2019-05-02T15:44:51","modified_gmt":"2019-05-02T13:44:51","slug":"whoozer-shit-storm","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2013\/02\/whoozer-shit-storm\/","title":{"rendered":"“Remember when you sucked my d*ck?” and other things not to do\/say on Social Media"},"content":{"rendered":"

\"shitstorm\"A while back I wrote a [rant]<\/strong> called\u00a0Turning Angry Users into Users for Life<\/a>\u00a0– you may not have read it, because well, you didn’t know who we were back then, but the tl;dr version is thus:<\/p>\n

If someone takes the energy to tell you how much your product sucks, it’s the best opportunity to turn them into a user for life, because they feel the pain you’re trying to solve almost as much as you do – perhaps more.<\/p><\/blockquote>\n

On this occasion, I was writing about a startup who had used high-profile technology thought leaders’ social media information on their site without asking, and without making it clear that those thought leaders weren’t actually using the service yet, despite the fact that users could ‘reach out to them’ (to but their time). Just months previously, at a startup I was working at, I had had a user who sent a long angry email about the product, in addition to trashing us on the\u00a0app store\u00a0and online, and as community manager, I quickly assessed the threat, determined we could satisfy part of his pains in the short term, and make it a priority (and communicate that it was a priority) to solve his other pains in the medium term. We updated the app within 2 hours, responded with a screenshot of the problem resolved, and he changed his app review, and sent an equally long email about how happy he was that startups actually listened to him. I bet you he’s still using the service today.<\/p>\n

Enter Whoozer.<\/h1>\n

Like in my last [rant], this first story comes with the unfortunate consequence that I must detail another “this is not what to do,” so let me introduce you to Whoozer. I first interacted with Whoozer last October, because the founder Fabien Cohen had co-founded the Pigeon Movement<\/a>. The startup (not whoozer.com<\/a>, but whoozer.fr<\/a>) is a social network for\u00a0universities\u00a0– kind of like Facebook in 2006, but with modern technology (SoLoMo).<\/p>\n

\n

Wow, here's a lesson in social media for @Whoozer<\/a> http:\/\/t.co\/NQ3wtsHLuq<\/a><\/p>\n

— Liam Boogar-Azoulay (@LiamBoogar) February 25, 2013<\/a><\/p><\/blockquote>\n