All posts in mobile

Five reasons why the Vogue Paris iPad app sucks

Let me start by saying that I enjoy reading on my iPad. I also like Vogue magazine for their great content and awesome fashion editorials, to my mind better than Vogue Us ones. From this point of view Emmanuelle Alt and her team are doing a great job! Where Vogue Paris is not doing such […]

Orange reinvents money in Africa via Mobile

Orange reinvents money in Africa via Mobile

Orange launches the first mobile to mobile transfers in Africa. It will be available in three countries : Mali, Senegal and Côte d’Ivoire. The service, called Orange Money Transfer International (OMTI) will allow users to transfer money simply from mobile to mobile. Every year, about 200 million Euros are transferred between the three countries. According […]

100 French Train Stations will have Free Wifi in 2013

100 French Train Stations will have Free Wifi in 2013

SNCF has been stepping up its transition into the digital age of late and now is taking an even bigger step forward. This past Friday, Fleur Pellerin and transport minister Frédéric Cuvillier announced a range of new digital initiatives that SNCF would put into place in the coming months. The biggest announcement was that by […]

In 2012, Mobile service prices dropped 11% due to Free Mobile (of course)

Free’s entry into the mobile space continues to profoundly transform the French mobile space. According to 2012 figures from ARCEP, mobile contract prices in France dropped 11,4% in 2012 pretty much entirely due to the Free effect. This drop was consistent when looking at mobile contract pricing (with engagement), which declined 12%. For mobile services […]

France has a love-hate relationship with its digital devices

There’s always a vigorous debate about whether digital devices and technology in general are a net-positive or net-negative for society. Obviously at the Rude Baguette, we fall firmly in the net-positive camp, however, it’s worth taking a look at the concerns of the other camp. In particular, France’s psychology community, which has grown more concerned […]

In France, NYE SMS sees decline as MMS and new platforms rise

Although sending a SMS is still the prefered way to say ‘Happy New Year’ in France, things are starting to change.  According to early estimates published in Les Echos, at least 600 million SMS were sent in France as 2013 descended upon us.  SFR alone logged 280 million between 21h on the 31st and 9h the […]