Akeneo raises $2.4 Million for its Open Source Marketing Operations tool

Akeneo raises $2.4 Million for its Open Source Marketing Operations tool
Uncategorized

marketing-590x230

Nantes-based open source software startup Akeneo has raised $2.4 Million from Alven Capital, the VC fund reported this week. After initially raising a seed round from Kima Ventures and Nestadio Capital, cofounders Frédéric Gombert &
Benoit Jacquemon will use said funding to expand their Product Information Managment (PIM) tool beyond France to Germany & the US.

Akeneo’s tool helps merchants “centralize and harmonize technical and marketing information of their catalogs and products,” says the company’s website. In layman’s terms, Akeneo helps eCommerce players manage all of their product data  (cDiscount, for example, has 80,000+ products in its catalog).

Akeneo is currently working with Auchan Drive, one of the largest supermarket chains in France (similar to CostCo), and has partners across multiple countries. The developer community behind Akeneo’s tool is 2,000 strong, and will continue to grow as Akeneo reaches new markets.