Announcing the RudeBaguette Tshirt contest

European StartUp Scene

Even though you may not realize it, fashion is kind of a big deal in the startup world. I’m not talking about haute couture à la Dior and Chanel – but the stuff Mark Zuckerberg wears. Or Steve Jobs. Yes, I’m talking about the laid-back Google dress-code. The simplicity, practicality and functionality of good old jeans and a t-shirt.

Even though you may not realize it, fashion is kind of a big deal in the startup world. I’m not talking about haute couture à la Dior and Chanel – but the stuff Mark Zuckerberg wears. Or Steve Jobs. Yes, I’m talking about the laid-back Google dress-code. The simplicity, practicality and functionality of good old jeans and a t-shirt.

Everybody wears t-shirts, sometimes.

[youtube http://www.youtube.com/watch?v=uphjOgJwLHU]
(For anyone who hasn’t seen Can’t Hardly Wait, these guys are describing the unique characteristics of the person she is looking for: he has “kind of brown hair,” “is kinda tall,” and “wears tshirts…sometimes.”)

So where’s the fashion in t-shirts?

For anyone who has been to a conference lately, you’ve surely noticed that startups are getting more and more into designing cool t-shirts. You can check out some of Pascal-Emmanuel Gobry’s favorites here. Having a good t-shirt can help a startup get noticed, can help generate conversation and help with brand awareness. In fact, there are people who make a living wearing T-shirts for startups. Oddly enough, I am yet to come across someone who does this in France – or Europe for that matter! I actually have offered to wear T-shirts for startups at conferences for FREE and even though several startups replied that they were interested, nobody ended up sending over a T-shirt.

Pardon my RUDE t-shirt.

Liam and I decided that we would like to help French startups get a little more attention by designing a RudeBaguette T-shirt. On the front of our shirt, we’ll be featuring our famous RUDE tagline, “Pardon my French.” And on the back, we’ll have the logos of  3 French companies.

One of those startups will be selected through a vote on our Facebook Page. Companies are free to add their own names and ask people to vote. And voters can vote as many times as they like. The startup with the most votes on December 29th will score a free spot on the back of our shirt. We’ll be announcing the winner on our blog on Monday morning…so I guess this means, good luck!

11 Responses

  1. Roxanne Varza

    What, for the vote? Or in general on the post ?

    • Pierre 'catwell' Chapuis

      Yes, for the polls. I have closed my Facebook account for a while, so I can’t vote. I don’t know if I’m the only one here but I prefer websites that don’t force you to use a specific service.

    • Liam Boogar

      That’s another article idea, Pierre: The idea of ‘closing your account’ in order to… I don’t know, rebel against a service.
      I personally like to have as many things consolidated to one place as possible – some people call that “forcing you to use a specific service,” I call it convenience.

    • Pierre 'catwell' Chapuis

      I don’t want this to turn into a troll on Facebook. I just think that if you want to consolidate things in one place, it should be a place you own and control, for instance this blog.
      I left Facebook because I don’t agree with their privacy policy, their censorship policy and their tendency to lock people in. I can understand why they want to do it, I just don’t want to play that game.
      Just think about this: the Internet makes innovation easy because it’s open. If the Web becomes Facebook (that’s called OpenGraph…), is it a good or a bad thing? Once you will have consolidated everything on Facebook for “convenience” and they start doing things you don’t like, will you be able to leave it, and what will you lose in the process?

  2. Julie

    Great idea! I love it!

  3. ziad salloum

    I can say good marketing idea for the rudebaguette blog 😉

  4. Roxanne Varza

    Yeah, there are different issues with different platforms obviously – we felt that given our time constraint and our current platform options, FB was the best way to go. Oh, and Zuckerberg said he’d wear the shirt if we used his platform (jk). Anyway, we’ll consider your feedback for the future polls we run. Thanks!

    • Liam Boogar

      Forget that! You give them an inch, and they’ll take a foot Roxanne! From now on there will be a 12 page sign-up form, it will require you to have Facebook, Viadeo, AND Friendster in order to vote, and you’ll only get the results after downloading Kevin Rose’s new app, Oink.
      Next thing you’ll know they’ll say “look, if you put all your information on the internet, then you’re dependent on the internet”
      FIGHT THE MAN (in this case, the man is our readers…)

    • John Best (@redrookdigital)

      Pffft. You should ask for a DNA sample.

    • Pierre 'catwell' Chapuis

      If you post the picture of Zuck wearing your shirt I withdraw all my complaints 🙂
      Seriously, at least you don’t require FB to comment. As long as it’s only for polls I don’t really care, so don’t bother too much!

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