What Is An Explainer Video And How It Can Help Your Business

Jul 12, 2017
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Do you need to explain a complex concept or process to your audience, and you need to make it interesting and fun? Well, this is when animated explainer videos come in to shine!

As marketers, we find obstacles like this all the time. Explainer videos are interesting, engaging and powerful, and this is why it has become a vital type of video content for many businesses.

What Is An Explainer Video?
An Explainer Video is a short, animated video, that uses an engaging script and high-quality animation to explain a difficult concept in a simple way.

It will introduce your brand, and product to your customers, tell them what it’s all about, and why they need it — all in a few seconds..

For an animated explainer video to work its best, it needs to be done professionally. Like any other marketing video, it involves a certain process, and it all should have the best quality.

This is how the process looks!

Explainer Video Production Process

First things first, let’s talk about the benefits it can have for your business.

How Can It Help Your Business?
Because they explain your business in a simple way, animated explainer videos deliver the perfect sales pitch, every time. And we all know how important it is to explain your business idea effectively!

With the use of storytelling and animated characters, your leads will feel identified with your story; and it will eventually help you build brand trust.

Video explainers will also help you increase your sales in a direct way. It really improves conversion rates: 74% of users that watch an explainer video to learn more about a product, end up making a purchase.

Video content is really powerful, the statistics speak for themselves. And one of the most powerful types of video content is an explainer video.

3 Popular Explainer Videos Styles
There are many different types of video explainers, and you should choose the one that fits your business the best! These are the most popular ones.

Whiteboard Video: It’s created in front of the viewers eyes, by digitally drawing a story on a white background. It’s great for educational content!

Cartoon Animated Video: By using characters, animation and colors, you will be speaking to your audience in an emotional level.

Motion Graphics Video: Great when trying to explain abstract concepts. It’s a bit more sophisticated, while still using colorful animation to make it interesting.

Let’s look at some more:

What is the best explainer video style for your business

Let’s review!
Explainer videos are both entertaining and educational, and will quickly grab and maintain your viewer’s attention.

It’s a kind of video that will deliver the perfect sales pitch every time. It will also increase your conversion rates greatly! And remember, there are many different types of explainer videos, there’s always one that will work perfect for your brand.

An explainer video must be done right, and this means to have the best quality, and done by the best team of professionals.

So, now you know. If you need to introduce your brand or product in a simple and effective way, build brand trust and boost your sales, an animated explainer video is your way to go!