Partech & Elaia invest €4 Million in automated Video Ad Platform Teads

Oct 18, 2013
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Teads announced this week that they have taken in €4 Million in funding from Partech Ventures & Elaia Partners, in order to bring its multi-format video ad platform to international markets. Founded in 2011 by Loïc Soubeyrand, Loïc Jaurès, and Olivier Reynaud, the platform operates as an adExchange for publishers, and as a bidding platform for video advertisers.

Most well-known for its mid-article ad format inRead, introduced less than a year ago – see how one of their clients, Forbes, describes the ad offer here – Teads already counts many major media companies among their clients, including Le Monde, Le Figaro, Financial Times, Forbes, The Economist, The Guardian, Reuters, Yahoo!, Horyzon Media, Hi-Media & more.

On the occasion of the fundraising, Teads is also bringing on former Criteo COO Pascal Gauthier, currently EIR at Index Ventures, as an “administrateur indépendent.”

This fundraising marks the first investment since Criteo announced its IPO & valuation; already France is seeing adTech platforms grow to become international players. We spoke previously of the Exalead Mafia – we may be speaking about the Criteo Mafia very soon.