As mentioned previously, Game Connection will soon be holding its annual games industry conference of reference, Game Connection Europe (November 28-30, 2012 at Paris’ Porte de Versailles). Rude Baguette is very excited to announce that we will be a media partner for this year’s conference! Over the next several weeks we will be keeping you up-to-date on all the exciting new elements Game Connection is planning for this year’s instalment.
Last month we told you about Game Connection’s Selected Projects, which is a competition where game developers with a project at any stage of development can apply to win (more details here). As a reminder, the deadline to enter Selected Projects is September 21st, so if you’re planning to enter, apply now!
This year, Game Connection has expanded the scope of their conference to offer new elements targeted to marketing and communications professionals, such as marketing focused master classes. To further support this effort, Game Connection is announcing a new competition called Game Connection Marketing Awards which will “recognize and reward outstanding work in marketing and communications from across the breadth of the video game industry worldwide, from PR and advertising, to community and digital”. Game Connection’s Marketing Awards are open to anyone working in video game marketing and communications, whether you’re at a publisher or developer, an agency, or are independent. Entering the contest will provide entrants with a great opportunity to present their work and get exposure to various high-profile leaders in the games sector as well as the international media. It also offers participants with a invaluable opportunity to network with other leaders in the sector.
The Marketing Awards, which will be decided by an advisory board various key industry experts, will include 7 main categories including (more details on each category here):
– Best Print Campaign
– Best Digital Campaign
– Best Mobile Campaign
– Best Social Media Strategy
– Best Experiential Marketing Campaign
– Best Broadcast Campaign
– Best PR Campaign
All submissions will also be entered into an 8th category, Best Videogame Marketing Team 2012, which will honor the marketing team who has “distinguished itself by the quality of its campaigns or who inspires innovative marketing of its products and services.”
So if you have a great marketing or PR/communications campaign that you’d like to enter into Marketing Awards, don’t hesitate to apply here by October 11th!